| Acknowledgements | 第6-7页 |
| 摘要 | 第7-8页 |
| Abstract | 第8-9页 |
| Chapter One Introduction | 第13-20页 |
| 1.1 The Concept of Danshari and its Social Context | 第13-14页 |
| 1.2 Danshari as Popular Culture | 第14-17页 |
| 1.3 Research Questions and the Significance of the Study | 第17-20页 |
| Chapter Two Literature Review | 第20-32页 |
| 2.1 Studies Related to Danshari | 第20-22页 |
| 2.2 The Circuit of Culture as a Theoretical Framework | 第22-29页 |
| 2.2.1 Representation | 第24-25页 |
| 2.2.2 Identity | 第25-26页 |
| 2.2.3 Production | 第26-27页 |
| 2.2.4 Consumption | 第27-28页 |
| 2.2.5 Regulation | 第28-29页 |
| 2.3 Discourse and Power: Michel Foucault | 第29-32页 |
| Chapter Three Methodology | 第32-37页 |
| 3.1 A Case Study Method | 第32-34页 |
| 3.2 Textual Analysis: the Reading of Texts | 第34-35页 |
| 3.3 Data Collection and Selection | 第35-37页 |
| Chapter Four Data Analysis and Findings | 第37-60页 |
| 4.1 Representing Danshari | 第37-42页 |
| 4.1.1 Represented by Room Pictures | 第37-40页 |
| 4.1.2 Represented by Ancient Thoughts | 第40-42页 |
| 4.2 Identifying Danshari | 第42-46页 |
| 4.2.1 As Sound Advice for Shopping and House Organizing | 第42-43页 |
| 4.2.2 As a Self-help Method for a Simple and Happy life | 第43-44页 |
| 4.2.3 As a Philosophical Concept | 第44-45页 |
| 4.2.4 Danshari Supporters | 第45-46页 |
| 4.3 Producing Danshari in China | 第46-52页 |
| 4.3.1 Yamashita and Her Books | 第46-48页 |
| 4.3.2 Promoting Danshari through Media | 第48-50页 |
| 4.3.3 Danshari-related Texts and Services | 第50-52页 |
| 4.4 Consuming Danshari | 第52-58页 |
| 4.4.1 Reading Danshari Texts | 第52-54页 |
| 4.4.2 Practicing Danshari and Reproducing Danshari-related Texts | 第54-57页 |
| 4.4.3 Employing Danshari in“Sharing Economy” | 第57-58页 |
| 4.5 Regulating Danshari | 第58-60页 |
| Chapter Five Conclusions | 第60-66页 |
| 5.1 Implications | 第60-64页 |
| 5.1.1 Chinese People’s Determination to Resist Consumerism | 第60-62页 |
| 5.1.2 Promoting Shared Values between Cultures | 第62-63页 |
| 5.1.3 A Dialogic Relationship between Danshari Producers and Consumers | 第63-64页 |
| 5.2 Limitations and Suggestions for Future Studies | 第64-66页 |
| References | 第66-71页 |
