| 摘要 | 第1-8页 |
| ABSTRACT | 第8-20页 |
| Chapter 1 Introduction | 第20-41页 |
| ·Background and meaning of the research | 第20-24页 |
| ·Litreature review | 第24-34页 |
| ·Asian communication research | 第29-31页 |
| ·Sri Lankan mass communication research back ground | 第31-34页 |
| ·Research problem and qestions | 第34-36页 |
| ·Research hypothesis | 第36-37页 |
| ·Research aims | 第37页 |
| ·Significance and the originality of the research | 第37-39页 |
| ·Methodology | 第39页 |
| ·Working definition of the study | 第39-40页 |
| ·Scope of the research | 第40-41页 |
| Chapter 2 The Development of Sri Lankan Mass Media and the Indian Cultural Influence | 第41-62页 |
| ·Sri Lankan society and ethnocultural composition | 第41-48页 |
| ·Indian cultural influence by audio-visual media over Sri Lankan | 第48-54页 |
| ·Indian Cinema influence over Sri Lankan audiance | 第48-52页 |
| ·Television and Indian cultural influence | 第52-54页 |
| ·Sri Lankan television in globalisation context | 第54-58页 |
| ·Sri Lankan television and culturel impact | 第58-62页 |
| Chapter 3 Study Design and Data Presentation | 第62-156页 |
| ·Communication and scientific method | 第62-65页 |
| ·The sample selection | 第65-67页 |
| ·The questionnaire design | 第67-70页 |
| ·The questionnaire justification | 第68-70页 |
| ·The letter collection | 第70页 |
| ·Focus group discussions | 第70-72页 |
| ·Case study | 第72页 |
| ·Intensive interviewing | 第72-74页 |
| ·The Analysis | 第74-92页 |
| ·Analysis 1 | 第74-78页 |
| ·Analysis 2 | 第78-81页 |
| ·Analysis 3 | 第81-83页 |
| ·Focus group discussion(analysis) | 第83-87页 |
| ·Some evidence on the impact of television over Sri Lankan society | 第87-92页 |
| ·How Indian televison programs change Srilankan audience daily lifestyle:findings of the survey results | 第92-94页 |
| ·Survey data analysis | 第94-100页 |
| ·Reliability of the Sri Lankan television audience profilies and daily lifestyle change | 第100-103页 |
| ·Factors on daily lifestyle changes due to exposing Indian television programs | 第103-105页 |
| ·Influences of respondents' gender at daily lifestyle changes on Indian television programs | 第105-107页 |
| ·Influences of respondents' living places at daily lifestyle change on Indian television programs | 第107-114页 |
| ·ADLSC between urban and rural audiance | 第108-110页 |
| ·ADLSC between urban and estate audiance | 第110-111页 |
| ·ADLSC between rural and estate audiance | 第111-114页 |
| ·Ethnic background influences on the ADLSC | 第114-120页 |
| ·ADLSC between Sinhala and Tamil grops | 第115-116页 |
| ·ADLSCbetween Sinhala and Muslim grops | 第116-118页 |
| ·ADLSC between Tamil and Muslim grops Adlsc | 第118-120页 |
| ·Educational background influences on the ADLSC | 第120-153页 |
| ·ADLSC between illitirate and primary schooled groups | 第123-124页 |
| ·ADLSC between illitirate and GCE (O/L) groups | 第124-125页 |
| ·ADLSCbetween illitirate and GCE (A/L) groups | 第125-127页 |
| ·ADLSC between illitirate and graduates | 第127-128页 |
| ·ADLSCbetween ilitirate and post graduates | 第128-129页 |
| ·ADLSC between illitirate and vocational trained | 第129-131页 |
| ·ADLSC between primary schooled and GCE(O/L) passed groups | 第131-132页 |
| ·ADLSC between primary schooled and GCE(A/L) passed groups | 第132-133页 |
| ·ADLSCbetween primary schooled and graduate groups | 第133-135页 |
| ·ADLSC between primary schooled and post graduates | 第135-136页 |
| ·ADLSC between primary schooled and vocational trained groups | 第136-138页 |
| ·ADLSC between GCE (O/L) and GCE (A/L) passed groups | 第138-140页 |
| ·ADLSC between GCE (O/L) and graduates | 第140-141页 |
| ·ADLSC between GCE (O/L) and post graduates | 第141-142页 |
| ·ADLSC between GCE (O/L) and vocational trained groups | 第142-144页 |
| ·ADLSC between GCE(A/L) and graduate groups | 第144-145页 |
| ·ADLSC between GCE(A/L) and post graduate groups | 第145-147页 |
| ·ADLSC between GCE(A/L) and vocational trained groups | 第147-149页 |
| ·ADLSC between graduate and post Graduate groups | 第149-150页 |
| ·ADLSC between graduate and vocanal trained groups | 第150-151页 |
| ·ADLSC between post graduate and vocanal trained groups | 第151-153页 |
| ·Age influences on ADLSC | 第153-156页 |
| Chapter 4 Conclusion and Implications:Anlysis of the Impact of Indian Television Programs in Intecultural Communication Perspective | 第156-180页 |
| ·Conclusion about the research problem | 第157-159页 |
| ·Conclusion about research question and hypothesis | 第159页 |
| ·To what extent do the local television programs influence on Sri Lankan daily Life? | 第159-162页 |
| ·How do the Indian television programs effect the daily life styles of the Sri Lankans? | 第162-165页 |
| ·What is the cross-cultural Impact of television programs over Sri Lankan ethnic groups? | 第165-166页 |
| ·What are the factors most signifiantly influence in changing of daily lifestyle due to exposing of Indian television programs | 第166-167页 |
| ·What are the audience demographic factores most significantly influence the daily lifestyle changes due to exposing of Indian television programs? | 第167页 |
| ·Are there found long term effects on daily lifestyle changes due to exposing Indian television programs? | 第167-169页 |
| ·Theoritical implications | 第169-170页 |
| ·Policy implications | 第170-172页 |
| ·Managerial implications | 第172-173页 |
| ·A communication model and media acculturation | 第173-176页 |
| ·Limitations of the study | 第176-177页 |
| ·Future research directions | 第177-180页 |
| References | 第180-189页 |
| Appendices | 第189-234页 |
| Appendix one,Questionnaire | 第189-193页 |
| Appendix two,Cronbach's Alpha | 第193-194页 |
| Appendix three,Communalities | 第194-195页 |
| Appendix four,Corellation metrix | 第195-198页 |
| Appendix five,Reprodused corelation | 第198-200页 |
| Appendix six,Gazzette notification | 第200-211页 |
| Appendix seven,Gazette notification | 第211-220页 |
| Appendix eight,BBC news report-1 | 第220-222页 |
| Appeendix nine,BBC news report 2 | 第222-226页 |
| Appendix ten,President's speech(UN) | 第226-233页 |
| Appendix eleven,paper advertisemants | 第233-234页 |
| Publications | 第234-235页 |
| Ackwnoledgment | 第235-237页 |
