| ABSTRACT | 第1-5页 |
| 摘要 | 第5-7页 |
| Acknowledgements | 第7-10页 |
| Chapter One INTRODUCTION | 第10-14页 |
| ·Purpose of the Research | 第10页 |
| ·Significance of the Research | 第10-12页 |
| ·General Organization | 第12-14页 |
| Chapter Two LITERATURE REVIEW | 第14-26页 |
| ·Understanding of Culture | 第14-18页 |
| ·Definition of culture | 第15-17页 |
| ·Definition of gold-jade culture | 第17-18页 |
| ·Cross-Cultural Communication Perspective | 第18-26页 |
| ·Intercultural communication and cross-cultural communication | 第18-19页 |
| ·Dodd’s view on the relationship between language and culture | 第19-22页 |
| ·Lian Shuneng’s findings about thinking pattern | 第22-25页 |
| ·Researches abroad | 第25-26页 |
| Chapter Three BEIJING OLYMPIC GOLD MEDALS | 第26-32页 |
| ·Designing of Beijing Olympic Gold Medals | 第26-29页 |
| ·Inheriting aspects | 第27-28页 |
| ·Innovative aspects | 第28-29页 |
| ·Cultural Meanings in the Designing of Beijing Olympic Gold Medals | 第29-32页 |
| ·Virtues | 第29-30页 |
| ·Harmony | 第30-32页 |
| Chapter Four CHINESE AND WESTERN GOLD-JADE CULTURES | 第32-47页 |
| ·A Comparison between Chinese and Western Gold Cultures | 第32-36页 |
| ·Similarities between Chinese and Western gold cultures | 第32-35页 |
| ·Differences between Chinese and Western gold cultures | 第35页 |
| ·Causes of the differences and the similarities | 第35-36页 |
| ·A Comparison between Chinese and Western Jade Cultures | 第36-45页 |
| ·Differences between Chinese and Western jade cultures | 第37-40页 |
| ·A lack of jade culture in the West | 第37页 |
| ·Prosperity of jade culture in China | 第37-40页 |
| ·Deep root for the differences | 第40-45页 |
| ·Ethical thinking versus cognitive thinking | 第41-42页 |
| ·Integrative thinking versus analytical thinking | 第42-44页 |
| ·Convergent thinking versus divergent thinking | 第44-45页 |
| ·Summary | 第45-47页 |
| Chapter Five CONCLUSION | 第47-50页 |
| ·Conclusion of the Research | 第47-48页 |
| ·Limitations of the Research | 第48页 |
| ·Suggestions on further Research | 第48-50页 |
| Reference | 第50-52页 |
