| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-16页 |
| Chapter One Construction of Male Dominance by Images in Range RoverEvoque Advertisements | 第16-36页 |
| 1.1 Male Images in Range Rover Evoque Advertisements | 第16-28页 |
| 1.2 Female Images in Range Rover Evoque Advertisements | 第28-36页 |
| Chapter Two Internalization of Male Dominance through Strategies in RangeRover Evoque Advertisements | 第36-49页 |
| 2.1 Male Dominance Internalized by Celebrity Endorsement | 第36-40页 |
| 2.2 Male Dominance Internalized by Voice-overs | 第40-43页 |
| 2.3 Male Dominance Internalized by Advertising Slogans | 第43-49页 |
| Chapter Three Causation of Male Dominance in Range Rover EvoqueAdvertisements by Patriarchy | 第49-65页 |
| 3.1 Male Dominance Caused by Biological Factors of Patriarchy | 第50-51页 |
| 3.2 Male Dominance Caused by Social Construction in Patriarchy | 第51-56页 |
| 3.3 Male Dominance Caused by Power in Patriarchy | 第56-60页 |
| 3.4 Male Dominance Caused by Stereotypes in Patriarchy | 第60-63页 |
| 3.5 Interaction between Patriarchy and Evoque Advertisements | 第63-65页 |
| Conclusion | 第65-67页 |
| Works Cited | 第67-70页 |
