| ACKNOWLEDGEMENTS | 第1-7页 |
| ABSTRACT | 第7-8页 |
| 摘要 | 第8-11页 |
| CHAPTER ⅠINTRODUCTION | 第11-19页 |
| ·Atlas Shrugged as a Business Novel | 第11-14页 |
| ·Ayn Rand | 第14-16页 |
| ·Research Significance and Objectives | 第16-17页 |
| ·The Structure of the Thesis | 第17-19页 |
| CHAPTER ⅡLITERATURE REVIEW | 第19-22页 |
| ·Atlas Shrugged and the Study of Business | 第19页 |
| ·Atlas Shrugged and the Study of Business Ethics | 第19-21页 |
| ·Limitations of Previous Studies on Atlas Shrugged | 第21-22页 |
| CHAPTER Ⅲ ANALYTICAL INSTRUMENTS | 第22-29页 |
| ·The Theory of Rational Economic Man | 第22-25页 |
| ·Rokeach’ s Value Survey | 第25-26页 |
| ·A Dual Model for Decision-making Process | 第26-29页 |
| CHAPTER Ⅳ NECESSARY ETHIC QUALITITES FOR BUSINESS SUCCESS IN ATLAS SHRUGGED | 第29-57页 |
| ·The Theory of Rational Economic Man in Atlas Shrugged | 第29-40页 |
| ·The Earners——The Rational Economic Man | 第29-33页 |
| ·The Looters——The Irrational Economic Man | 第33-36页 |
| ·The Government and Public Organizations | 第36-40页 |
| ·The Essential Personal Qualities for Ethical Leadership in Atlas Shrugged | 第40-44页 |
| ·Responsibility | 第40-42页 |
| ·Honesty | 第42-43页 |
| ·Capability | 第43-44页 |
| ·The Dual Model for Ethical Decision Making Process---Based on Rational Egoism | 第44-57页 |
| ·Virtues of Egoism | 第44-52页 |
| ·The Relationship between Rational Egoism and Business Success | 第52-53页 |
| ·The Ethical Decision Making Process | 第53-57页 |
| CHAPTER Ⅴ CONCLUSION | 第57-59页 |
| WORKS CITED | 第59-62页 |
| Appendix 1 Rokeach’s Value Survey | 第62页 |
