| 摘要 | 第1-5页 |
| Abstract | 第5-6页 |
| Acknowledgments | 第6-9页 |
| Introduction | 第9-15页 |
| Chapter One Consumption characteristics of middle class in 1960s | 第15-28页 |
| ·Middle class as the mainstay of mass consumption | 第15-19页 |
| ·Candidates of middle class in 1950s | 第16-17页 |
| ·Expansion of consumers’ purchasing power | 第17-18页 |
| ·Consumption as a sign of middle class | 第18-19页 |
| ·Non-cash consumption of middle class | 第19-23页 |
| ·Allowances for education or training | 第20-21页 |
| ·Mortgages on home ownership | 第21-22页 |
| ·Credit consumption of commodities | 第22-23页 |
| ·Suburban shopping as mainstay of middle-class consumption | 第23-28页 |
| ·Private car as a necessary for middle class | 第24页 |
| ·Needs of middle-class community commerce | 第24-26页 |
| ·Tendency of suburban consumption | 第26-28页 |
| Chapter Two Macy’s as a cultural symbol of middle class | 第28-42页 |
| ·The largest department store in the world | 第28-31页 |
| ·Evolution of Macy’s first department store | 第28-29页 |
| ·Segmentation of shoppers through atmosphere in the store | 第29-30页 |
| ·Macy’s middle-class features | 第30-31页 |
| ·No more the modern way to consume | 第31-34页 |
| ·Impact on urban Macy’s in 1950s | 第31-32页 |
| ·Strategies against the loss of consumer patronage | 第32-34页 |
| ·Macy’s as a tourist destination to allure middle class | 第34页 |
| ·Macy’s as a leisure place of middle class | 第34-42页 |
| ·Macy’s flagship store in Herald Square | 第34-35页 |
| ·Traditional events of Macy’s | 第35-36页 |
| ·Macy’s Thanksgiving Day parade in 1960s: the most influential activity | 第36-42页 |
| Chapter Three Macy’s as a service provider of middle class | 第42-54页 |
| ·Sprouting branches in the sixties | 第42-46页 |
| ·Meaning of suburban shopping mall in 1960s | 第43-44页 |
| ·New and distinctive forms of Macy’s suburban branches | 第44-46页 |
| ·Construction of a consumption-orientated community | 第46-50页 |
| ·Integration of commerce and civic activity | 第46-47页 |
| ·A well planned community to secure white middle-class clientele | 第47-48页 |
| ·Blacker cities and whiter suburbs in 1960s | 第48-50页 |
| ·A middle-class style shopping center | 第50-54页 |
| ·Selected the site near or in an affluent community | 第50-51页 |
| ·More services for drivers | 第51-52页 |
| ·Credit shopping | 第52-54页 |
| Conclusion | 第54-60页 |
| Works Cited | 第60-62页 |
