| Acknowledgements | 第1-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第6-9页 |
| Chapter 1 Introduction | 第9-14页 |
| ·Object of Study | 第9-10页 |
| ·Significance and Objectives of the Present Study | 第10-12页 |
| ·Organization of the Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-20页 |
| ·Previous Studies of Genre | 第14-17页 |
| ·Hasan’s Model | 第17-20页 |
| Chapter 3 Analysis of Successful Hollywood Movie Trailers | 第20-55页 |
| ·Methodology | 第20-21页 |
| ·Data | 第20-21页 |
| ·Analytical Procedures | 第21页 |
| ·Analysis of the Generic Structure | 第21-43页 |
| ·Structural Elements of Movie Trailers | 第21-38页 |
| ·A Tentative Generic Structural Potential (GSP) Model of Successful Movie Trailers. | 第38-43页 |
| ·Analysis of the Contextual Configuration | 第43-55页 |
| ·The Field of Discourse | 第43-47页 |
| ·The Tenor of Discourse | 第47-49页 |
| ·The Mode of Discourse | 第49-51页 |
| ·The Contextual Configuration | 第51-55页 |
| Chapter 4 A Comparison between Movie Trailer and Its Counterparts | 第55-71页 |
| ·Movie Trailer vs. Its Online Counterpart | 第55-62页 |
| ·Movie Trailer vs. Its Offline Counterpart | 第62-71页 |
| Chapter 5 Conclusions | 第71-75页 |
| ·Summary of Findings | 第71-74页 |
| ·Limitations and Suggestions | 第74-75页 |
| Bibliography | 第75-78页 |
| Appendix | 第78-108页 |
