| Abstract | 第6页 |
| Catalogue | 第7-9页 |
| List of tables | 第9-10页 |
| List of figures | 第10-13页 |
| 1 Introduction and Background | 第13-24页 |
| 1.1 Research background and significance | 第13-14页 |
| 1.1.1 Issues raised | 第13页 |
| 1.1.2 Significance | 第13-14页 |
| 1.2 Literature Review | 第14-20页 |
| 1.2.1 Competitiveness | 第14-16页 |
| 1.2.2 World and Spanish Trade in Olive Oil | 第16-18页 |
| 1.2.3 China and Chinese Olive Oil market | 第18-20页 |
| 1.3 Research objectives and methods | 第20-24页 |
| 1.3.1 Research objectives | 第20-21页 |
| 1.3.2 Research methods | 第21-24页 |
| 2 Olive Oil Production and Trade in major countries | 第24-42页 |
| 2.1 Production of olive oil in Spain | 第24-29页 |
| 2.1.1 Spain as the world's largest olive oil producer | 第24-26页 |
| 2.1.2 Distribution of the Spanish olive on production | 第26-29页 |
| 2.2 Spanish olive oil trade | 第29-36页 |
| 2.2.1 Spain as the world's largest olive oil exporter | 第29页 |
| 2.2.2 Structure of the Spanish olive oil exports and pricing | 第29-33页 |
| 2.2.3 Comparative advantage and competitiveness of Spain and SWOT | 第33-36页 |
| 2.3 Analysis on the main competitors of Spain in world trade of olive oil | 第36-42页 |
| 2.3.1 Structure of the Italian olive oil exports and pricing | 第36-38页 |
| 2.3.2 Structure of the Greek olive oil exports and pricing | 第38-42页 |
| 3 Olive Oil Production and Consumption in China | 第42-53页 |
| 3.1 Olive oil production in China | 第42-44页 |
| 3.1.1 Past,present and future of the production of Chinese olive oil | 第42-43页 |
| 3.1.2 Planting:geographical distribution | 第43-44页 |
| 3.2 Olive oil consumption in China and in the world | 第44-49页 |
| 3.2.1 Consumption of world and selected countries | 第44-46页 |
| 3.2.2 Olive oil consumption increasing in China | 第46-49页 |
| 3.3 Olive oil trade in China | 第49-53页 |
| 3.3.1 Chinese imports of olive oil | 第49-50页 |
| 3.3.2 Major olive oil import countries in China and pricing | 第50-53页 |
| 4 Revealed Comparative Advantage on Olive Oil | 第53-83页 |
| 4.1 Introduction | 第53页 |
| 4.2 Methodology | 第53-55页 |
| 4.3 Competitiveness advantage applied to olive oil | 第55-78页 |
| 4.3.1 Overall results | 第55-60页 |
| 4.3.2 Analysis of the results according to the cardinal criteria | 第60-64页 |
| 4.3.3 Consistency of the indices | 第64-66页 |
| 4.3.4 Analysis of the results according to ordinal and dichotomus criteria | 第66-73页 |
| 4.3.5 Australia and China with the global context of olive oil competitiveness | 第73-78页 |
| 4.4 Particular case of competitiveness advantage of olive oil in China | 第78-80页 |
| 4.5 Conclusions | 第80-83页 |
| 5 Consumers's behaviour on Olive Oil in China | 第83-98页 |
| 5.1 Introduction | 第83-84页 |
| 5.2 Survey on line | 第84-90页 |
| 5.2.1 Introduction(survey on line) | 第84-85页 |
| 5.2.2 Results(survey on line) | 第85-89页 |
| 5.2.3 Main findings(survey on line) | 第89-90页 |
| 5.3 Survey face to face | 第90-96页 |
| 5.3.1 Introduction(face to face survey) | 第90页 |
| 5.3.2 Results(face to face survey) | 第90-94页 |
| 5.3.3 Main findings(face to face survey) | 第94-96页 |
| 5.4 Conclusions | 第96-98页 |
| 6 Outlook and Implications | 第98-103页 |
| 6.1 The future of olive oil trade in China | 第98-100页 |
| 6.2 Limitations of this thesis | 第100-101页 |
| 6.3 Suggestions | 第101-103页 |
| References | 第103-107页 |
| Acknowledgement | 第107-108页 |
| Appendix | 第108-111页 |
| Profile | 第111页 |
