| ACKNOWLEDGEMENTS | 第7-8页 |
| 摘要 | 第8-9页 |
| ABSTRACT | 第9页 |
| CHAPTER 1: INTRODUCTION | 第12-21页 |
| 1.1. BACKGROUND | 第12-14页 |
| 1.1.1. THE RISE OF COLLABORATIVE ECONOMY | 第12-14页 |
| 1.2. CURRENT STATUS | 第14-16页 |
| 1.3. RESEARCH IMPLICATIONS | 第16-18页 |
| 1.4. RESEARCH CONTENTS AND METHODS | 第18-21页 |
| 1.4.1. RESEARCH CONTENTS | 第18-20页 |
| 1.4.2. RESEARCH METHODS | 第20-21页 |
| CHAPTER 2: LITERATURE REVIEW | 第21-44页 |
| 2.1. LITEARATURE REVIEW APPLIED TO THE VENTURE | 第21-34页 |
| 2.2. MODELS AND APPLICATIONS | 第34-44页 |
| 2.2.1. MODELS, CONCEPTS AND FRAMEWORKS | 第34-43页 |
| 2.2.2. APPLICATION OF THE RELEVANT MODELS, CONCEPTS AND FRAMEWORKS | 第43-44页 |
| CHAPTER 3: PRODUCT AND OPPORTUNITY | 第44-67页 |
| 3.1. THE OPPORTUNITY | 第44-55页 |
| 3.1.1. MARKET RESEARCH | 第44-52页 |
| 3.1.2. THE GAP | 第52-55页 |
| 3.2. INDUSTRY ANALYSIS | 第55-62页 |
| 3.2.1 Current competitive situation | 第55-60页 |
| 3.2.2. PROJECTED STRATEGIC MOVES BY CURRENT PLAYERS | 第60-62页 |
| 3.3. INNOVATIONS BROUGHT TO THE INDUSTRY BY THE NEW VENTURE | 第62-63页 |
| 3.3.1. INTELLECTUAL PROPERTY | 第62-63页 |
| 3.4. STRATEGY | 第63-67页 |
| 3.4.1. SOURCES OF DIFFERENTIATION AND COMPETITIVE ADVANTAGE | 第66-67页 |
| CHAPTER 4: THE COMPANY AND TEAM | 第67-72页 |
| 4.1. LEGAL STRUCTURE AND OWNERSHIP | 第68-69页 |
| 4.2. THE ADVISORY BOARD | 第69-70页 |
| 4.3. THE MANAGEMENT TEAM | 第70-72页 |
| CHAPTER 5: MARKETING PLAN | 第72-84页 |
| 5.1. IDENTIFICATION OF CUSTOMERS | 第72-74页 |
| 5.2. NUMBER OF POTENTIAL CUSTOMERS AND POTENTIAL SALES REVENUES | 第74-76页 |
| 5.3. REQUIREMENTS OF VARIOUS CUSTOMER SEGMENTS | 第76-78页 |
| 5.3.1. IMPORTANCE OF PURCHASE CONVENIENCE, RAPID DELIVERY, PRODUCT CUSTOMIZATION, ETC FOR THESESEGMENTS | 第76-77页 |
| 5.3.2. WAYS TO EFFECTIVELY ACCESS EACH SEGMENT, DISTRIBUTORS, CAPTIVE SALES FORCE, ETC | 第77-78页 |
| 5.4. APPROPIATE SALES AND PROMOTION APPROACHES | 第78-79页 |
| 5.5. ANALYSIS OF HOW PURCHASE DECISIONS ARE MADE, AND HOW/IF THIS BEHAVIOR CAN BECHANGED | 第79-80页 |
| 5.6. CUSTOMER PRICE SENSITIVITY | 第80-81页 |
| 5.7. COST OF ACQUIRING AND RETAINING CUSTOMERS | 第81-82页 |
| 5.8. STRENGTHS AND WEAKNESSES OF COMPETITORS | 第82-84页 |
| CHAPTER 6: OPERATIONS AND FINANCIAL PLANS | 第84-90页 |
| 6.1. CONVERSION OF INPUTS INTO OUTPUTS THAT CUSTOMER VALUE | 第84-86页 |
| 6.1.1. SUPPLIERS RELATIONSHIPS | 第84-85页 |
| 6.1.2. NUMBER OF TRANSACTIONS PER VEHICLE | 第85页 |
| 6.1.3. TECHNOLOGY | 第85-86页 |
| 6.2. FINANCIAL PLAN | 第86-90页 |
| 6.2.1. COST CALCULATIONS | 第86-87页 |
| 6.2.2. PROJECTED BREAK EVEN POINT | 第87-88页 |
| 6.2.3. PROJECTED CASH FLOWS | 第88页 |
| 6.2.4. ANALYSIS OF RISK, PRESENT VALUE, IRR | 第88-89页 |
| 6.2.5. ANALYSIS OF POSSIBLE SCENARIOS AND PROBABILITY OF OCCURRENCE | 第89-90页 |
| CHAPTER 7: FINAL REMARKS | 第90-91页 |
| 7.1. MAIN RESERCH CONCLUSIONS ANF FUTURE RESEARCH DIRECTIONS | 第90-91页 |
| CHAPTER 8: REFERENCES | 第91-94页 |
