| ABSTRACT | 第1-9页 |
| 摘要 | 第9-17页 |
| Chapter Ⅰ Introduction | 第17-23页 |
| ·Research Background | 第17-19页 |
| ·Research Significance | 第19-20页 |
| ·Literature Review | 第20-23页 |
| Chapter Ⅱ The Trend of the Mobile Internet and Global Mobile PhoneIndustry | 第23-34页 |
| ·Overview of the Mobile Internet Industry | 第23-26页 |
| ·Basic Features | 第23-24页 |
| ·Current Status | 第24-25页 |
| ·Future Trend | 第25-26页 |
| ·Current Status and Trend of Global Mobile Phone Industry | 第26-34页 |
| ·Basic Features | 第26-27页 |
| ·Current Status | 第27-29页 |
| ·Future Trend | 第29-34页 |
| Chapter Ⅲ A Profile of Xiaomi Technology Corporation | 第34-49页 |
| ·Introduction of Xiaomi | 第34-36页 |
| ·Analysis on Xiaomi's Core Competence | 第36-42页 |
| ·The Independently Created Operating System——MIUI | 第38-40页 |
| ·Value-for-Money Products | 第40-41页 |
| ·Internet-Oriented Business Philosophy | 第41-42页 |
| ·The Highlights of Xiaomi Marketing Strategy | 第42-49页 |
| ·Flash Sales Strategy | 第42-46页 |
| ·Marketing Strategy via Internet and Social Media | 第46-47页 |
| ·Event Marketing | 第47-49页 |
| Chapter Ⅳ The Success of Xiaomi's International Marketing Strategy | 第49-61页 |
| ·International Expansion of Xiaomi | 第49-53页 |
| ·The Reasons for Targeting at the Emerging Markets | 第49-51页 |
| ·The Preparations for Entering the Emerging Markets | 第51-53页 |
| ·Xiaomi in Indian Market | 第53-59页 |
| ·The Description of Xiaomi's Special Marketing Model | 第53-57页 |
| ·Achievements Made | 第57-58页 |
| ·Challenges Faced | 第58-59页 |
| ·Summary | 第59-61页 |
| Chapter Ⅴ SWOT Analysis of Xiaomi in International Markets | 第61-75页 |
| ·Strengths | 第61-65页 |
| ·Effective Team Working among Co-Founders | 第62-63页 |
| ·Innovative Marketing Models | 第63-64页 |
| ·High Cost-Effective Products | 第64-65页 |
| ·Continuous Upgrading of Core Technologies | 第65页 |
| ·Weaknesses | 第65-68页 |
| ·Inadequate After-sales Services | 第65-66页 |
| ·Technological Shortcomings | 第66页 |
| ·The Added Costs to Exported Products | 第66-67页 |
| ·Weakness in R&D Compared with Foreign Competitors | 第67-68页 |
| ·Opportunities | 第68-71页 |
| ·Strong Augmentation of MIUI Operation System | 第68页 |
| ·Huge Potentials of Emerging Markets | 第68-71页 |
| ·Potentials in Industrial Markets | 第71页 |
| ·Threats | 第71-75页 |
| ·Intensified Market Competition | 第71-72页 |
| ·Security Requirements by Foreign Governments | 第72-73页 |
| ·Different Preferences of Western Customers | 第73-75页 |
| Chapter Ⅵ Suggestions and Conclusion | 第75-82页 |
| ·Suggestions for Xiaomi | 第75-78页 |
| ·Continual Reliance on Mobile Internet and Social Media | 第75-76页 |
| ·Improvement in After-sales Services | 第76-77页 |
| ·Emphasis on Independent Innovation | 第77页 |
| ·Construction of Local Servers in International Markets | 第77-78页 |
| ·Conclusion | 第78-82页 |
| REFERENCES | 第82-85页 |
| ACKNOWLEDGEMENTS | 第85-86页 |
