| 摘要 | 第1-3页 |
| Abstract | 第3-7页 |
| Chapter One Introduction | 第7-11页 |
| ·Background of This Paper | 第7-8页 |
| ·Significance of This Paper | 第8-9页 |
| ·Purpose of This Paper | 第9-10页 |
| ·Organization of This Paper | 第10-11页 |
| Chapter Two Literature Review | 第11-20页 |
| ·Differences of Natural Attribute and Social Attribute of Wine | 第11-16页 |
| ·Previous Studies | 第16-20页 |
| ·Studies Abroad | 第16-17页 |
| ·Studies at Home | 第17-20页 |
| Chapter Three The Differences of Sprits Culture and Drinking Types | 第20-43页 |
| ·Types of Chinese and British Drinking Cultures | 第20-30页 |
| ·Types of Chinese Drinking Cultures | 第20-26页 |
| ·Types of British Drinking Cultures | 第26-30页 |
| ·For Enjoyment | 第26-27页 |
| ·Situation | 第27-29页 |
| ·The Uniqueness of Individual | 第29-30页 |
| ·The Cultural Differences Reflected by the Forms of Drinking | 第30-43页 |
| ·The Notion of "Spirits Culture" | 第30-32页 |
| ·Cultural Characteristics of Chinese Drinking and the Reflected Cultural Concepts | 第32-38页 |
| ·Cultural Characteristics of British Drinking and the Reflected Cultural Concepts | 第38-43页 |
| Chapter Four Comparative Study of the Cultural Characteristics ofSino-British Drinking | 第43-55页 |
| ·The Reasons Responsible for Differences of Sino-British Drinking | 第43-49页 |
| ·The Reasons Responsible for Chinese Drinking Culture | 第43-46页 |
| ·British Drinking Culture Causes | 第46-49页 |
| ·Differences of Communicative Cultures Reflected by Sino-English Drinking Types | 第49-52页 |
| ·The Impact of Different Cultural Types on Communication Modes | 第49-50页 |
| ·Chinese Communication Mode | 第50-51页 |
| ·British Communication Mode | 第51-52页 |
| ·The Mixture and Development of Sino-British Drinking Cultures | 第52-55页 |
| ·Enhancing Public Relations | 第52-53页 |
| ·Adjusting Chinese Drinking Culture | 第53页 |
| ·Promoting Business Negotiations | 第53-54页 |
| ·Promoting Mutual Communication | 第54-55页 |
| Chapter Five Conclusion | 第55-59页 |
| ·Major Fndings | 第55-57页 |
| ·Limitations of The Study | 第57页 |
| ·Suggestions for Further Research | 第57-59页 |
| Bibliography | 第59-64页 |
| 攻读硕士学位期间发表的论文 | 第64-65页 |
| Acknowledgements | 第65-67页 |
