| Acknowledgements | 第1-4页 |
| Abstract in Chinese | 第4-5页 |
| Abstract in English | 第5-7页 |
| Introduction | 第7-9页 |
| I. A Brief Review of Three Aspects Concerning Sino-US Business Activities | 第9-12页 |
| ·The aspect of customers | 第9-10页 |
| ·The aspect of products | 第10页 |
| ·The aspect of business negotiation | 第10-12页 |
| II. The Impact of Culture on the Customers | 第12-23页 |
| ·Culture and customers | 第12-14页 |
| ·The Chinese customers vs the American customers | 第14-23页 |
| ·The Chinese Values vs the American values | 第18-19页 |
| ·Beliefs | 第19-21页 |
| ·Family formation | 第21-23页 |
| III. The Impact of culture on Business Negotiation | 第23-29页 |
| ·RF (relationship-focused) business culture vsDF (deal-focused) business culture | 第23-24页 |
| ·Formal vs informal business cultures | 第24-25页 |
| ·P-time vs M-time system | 第25页 |
| ·High-Context versus Low-Context culture | 第25-26页 |
| ·Ethnocentrism | 第26-29页 |
| IV. Tailoring the Products and Services to the Cultural Differences | 第29-34页 |
| ·Importance of localizing products and services | 第29-30页 |
| ·Haier group’s success | 第29页 |
| ·McDonald’s success in China | 第29-30页 |
| ·A lesson from the Chinese traditional medicine | 第30页 |
| ·The aspects of localization | 第30-34页 |
| ·Advertising | 第30-32页 |
| ·Branding | 第32-33页 |
| ·Packaging | 第33-34页 |
| V. International Trade and the Exchange of Culture | 第34-38页 |
| ·The cultural combination of the West and the East in architecture | 第35-36页 |
| ·The influence on lifestyle and daily activities | 第36页 |
| ·The impact on aesthetic standards and other values | 第36-38页 |
| Conclusion | 第38-39页 |
| Bibliography | 第39-41页 |
