| Chapter 1 Introduction | 第1-14页 |
| Chapter 2 Culture and Communication | 第14-23页 |
| ·Definitions of culture and communication | 第14-17页 |
| ·Intercultural communication and business negotiation | 第17-23页 |
| ·Intercultural business negotiation and its major variables | 第18-21页 |
| ·Significance of intercultural communication in business negotiation | 第21-23页 |
| Chapter 3 Intercultural Communication Theory in the Business Negotiation | 第23-35页 |
| ·Value system | 第24-29页 |
| ·Collectivism & Individualism | 第26-27页 |
| ·Being & Doing | 第27-28页 |
| ·Past & Future Orientation | 第28-29页 |
| ·Elements of thinking pattern | 第29-30页 |
| ·Personal relationship-socio-psychological | 第30-31页 |
| ·Stereotype— the perspective of cultural study | 第31-35页 |
| Chapter 4 The Analysis of Intercultural BN | 第35-71页 |
| ·About the main stages of BN | 第35-37页 |
| ·The contrast of thinking patterns in beginning stage | 第37-49页 |
| ·The differences in cultural origin of thinking pattern'" | 第38-40页 |
| ·The differences in the content of thinking pattern | 第40-41页 |
| ·The differences in the style of thinking pattern | 第41-45页 |
| ·Indirectness & Directness | 第41-44页 |
| ·Generality & Specifics | 第44-45页 |
| ·Time-controlling | 第45-49页 |
| ·The Analysis of different pragmatic habits in integrative bargaining stage | 第49-61页 |
| ·The politeness principle | 第49-55页 |
| ·The cooperative principle | 第55-58页 |
| ·Cultural context | 第58-61页 |
| ·Decision-making and action stage | 第61-71页 |
| ·Affective & instrumental | 第61-65页 |
| ·Collectivism & individualism | 第65-71页 |
| Chapter 5 Effective negotiating strategies for BN | 第71-79页 |
| ·Enhancing intercultural awareness and intercultural sensitivity | 第71-74页 |
| ·Developing cultural adaptation and cultural interaction | 第74-79页 |
| Conclusion | 第79-82页 |
| Works cited | 第82-85页 |
