| Abstract | 第5-7页 |
| 摘要 | 第9-18页 |
| 1 Introduction | 第18-29页 |
| 1.1 Research background and significance | 第18-22页 |
| 1.1.1 Research background | 第18-19页 |
| 1.1.2 Research significance | 第19-22页 |
| 1.2 Research Objectives and Content | 第22-25页 |
| 1.2.1 Research objectives | 第22-23页 |
| 1.2.2 Research contents | 第23-25页 |
| 1.3 Research methods and technical routes | 第25-28页 |
| 1.3.1 Research methods | 第25-27页 |
| 1.3.2 Technical route | 第27-28页 |
| 1.4 Research innovation and characteristics | 第28-29页 |
| 2 Literature review | 第29-39页 |
| 2.1 Related literatures of Uzbekistan | 第29-31页 |
| 2.1.1 The tourism industry | 第29-30页 |
| 2.1.2 Collaboration of tourism and marketing | 第30-31页 |
| 2.2 Other countries' literatures on tourism development | 第31-36页 |
| 2.2.1 The impact of tourism to developing countries | 第31-33页 |
| 2.2.2 Tourism business and economic development | 第33-34页 |
| 2.2.3 Tourism and the government | 第34-36页 |
| 2.3 Comments on previous studies | 第36-39页 |
| 2.3.1. Requires further research | 第37-38页 |
| 2.3.2 The research scale needs to be expanded | 第38页 |
| 2.3.3 Research methods should be innovative | 第38-39页 |
| 3 Theoretical basis of the thesis | 第39-48页 |
| 3.1 Theory of pull factors in tourism | 第39-41页 |
| 3.2 Theory of push factors in tourism | 第41-44页 |
| 3.3 Different scholars discussions about pull and push factors in tourism | 第44-48页 |
| 4 Pull Factors Analysis and Current Situation of the Inbound Tourism inUzbekistan | 第48-77页 |
| 4.1 Pull factors analysis of the Inbound Tourism in Uzbekistan | 第48-63页 |
| 4.1.1 Famous sites of Uzbekistan which attract tourist (pull factor:Tourist attraction and events) | 第48-58页 |
| 4.1.2 Pull factors created by the government (Pull factors: ease toaccess, promotional images of destination, cost of travel) | 第58-63页 |
| 4.2 Current Situation of the Inbound Tourism in Uzbekistan | 第63-77页 |
| 4.2.1 Legal basis of development of the tourism in Uzbekistan | 第64-68页 |
| 4.2.2 Infrastructure of tourism in Uzbekistan | 第68-70页 |
| 4.2.3 Statistics of inbound tourism in Uzbekistan | 第70-77页 |
| 5 Push factors analysis and Current Situation of Chinese outboundtourism market to Uzbekistan | 第77-90页 |
| 5.1 Push factors analysis of the outbound Tourism in China | 第77-78页 |
| 5.2 Important push factors for Chinese outbound tourists | 第78-80页 |
| 5.3 Current Situation of Chinese outbound tourism market to Uzbekistanand identify specifics of Chinese outbound tourism and culture gap | 第80-90页 |
| 5.3.1 Analyzing segmentation of the Chinese outbound tourismaround the glob | 第80-85页 |
| 5.3.2 Identify specifics of Chinese outbound tourism | 第85-87页 |
| 5.3.3 The impact of culture gap in tourism relationships betweenChinese tourists and hosts in Uzbekistan | 第87-90页 |
| 6 Obstacles to the development of inbound tourism in Uzbekistan andcauses | 第90-103页 |
| 6.1 Obstacles to development of the tourism | 第90-98页 |
| 6.2 Analysis of the causes of obstacles | 第98-103页 |
| 6.2.1 Lack of advertisements about Uzbekistan | 第99页 |
| 6.2.2 Price policy in tourism sphere | 第99-100页 |
| 6.2.3 Low level of service in tourism sphere | 第100-101页 |
| 6.2.4 The issue of entering Uzbekistan, obtaining a visa | 第101-103页 |
| 7 Countermeasures to increase Chinese market share in Uzbekistan | 第103-124页 |
| 7.1 Segmentation of the Chinese outbound tourism to Uzbekistan: Whoto sell | 第103-106页 |
| 7.2 Uzbek-China cooperation in tourism sphere | 第106-112页 |
| 7.3 Possible marketing methods to attract Chinese tourists: how to sell? | 第112-124页 |
| 7.3.1 Marketing researches on Chinese travelers stereotypes | 第112-121页 |
| 7.3.2 The role of internet marketing to attract Chinese tourists | 第121-124页 |
| 8 Conclusions and research prospects | 第124-130页 |
| 8.1 Conclusions and discussions | 第124-128页 |
| 8.2 Research prospects | 第128-130页 |
| References | 第130-134页 |
| Acknowledgement | 第134页 |
