| Abstract | 第2-5页 |
| 摘要 | 第6-13页 |
| Chapter Ⅰ Introduction | 第13-21页 |
| 1.1 Research Background | 第13-14页 |
| 1.2 Research Significance | 第14-15页 |
| 1.3 Research Methods and Theories | 第15-19页 |
| 1.3.1 Research Methods | 第15页 |
| 1.3.2 Research Theories | 第15-19页 |
| 1.3.2.1 PEST Model | 第16-17页 |
| 1.3.2.2 SWOT Model | 第17-18页 |
| 1.3.2.3 Theory of Market Competition Strategies | 第18-19页 |
| 1.4 Concept of New Energy Vehicles and Classification | 第19-21页 |
| Chapter Ⅱ Literature Review | 第21-27页 |
| 2.1 Domestic Literature Review | 第21-23页 |
| 2.2 Foreign Literature Review | 第23-27页 |
| Chapter Ⅲ The History and Development of BYD New Energy Vehicles | 第27-34页 |
| 3.1 Introduction of BYD Company Ltd | 第27-28页 |
| 3.2 Development History of BYD New Energy Vehicles | 第28-30页 |
| 3.3 Overview of BYD New Energy Vehicles | 第30-34页 |
| 3.3.1 Product Portfolio | 第30-31页 |
| 3.3.2 Core Technology | 第31-32页 |
| 3.3.2.1 Iron Battery Technology | 第31-32页 |
| 3.3.2.2 Dual Mode System | 第32页 |
| 3.3.3 Market Situation | 第32-34页 |
| 3.3.3.1 Domestic Markets | 第33页 |
| 3.3.3.2 American Market | 第33-34页 |
| Chapter Ⅳ Development Situation and New Energy Vehicles'MarketEnvironment in America | 第34-48页 |
| 4.1 History of American New Energy Vehicles Industry | 第34-36页 |
| 4.1.1 History of Environment Protection Acts | 第34-35页 |
| 4.1.2 History of New Energy Vehicles Industry Policy | 第35-36页 |
| 4.2 New Energy Vehicles'Market Status in America | 第36-40页 |
| 4.2.1 Market Size | 第36-39页 |
| 4.2.1.1 Current Market Sales Size | 第36-37页 |
| 4.2.1.2 Future Market Sales Trend | 第37-39页 |
| 4.2.2 New Energy Vehicles Manufacturers' Market Share | 第39-40页 |
| 4.3 Market Environment | 第40-48页 |
| 4.3.1 A Sound New Energy Vehicles Policy System | 第41-42页 |
| 4.3.1.1 Technology Innovation Policy | 第41页 |
| 4.3.1.2 Government Support Policy | 第41-42页 |
| 4.3.1.3 Market Promotion Policy | 第42页 |
| 4.3.2 Low Carbon Economy | 第42-45页 |
| 4.3.2.1 Changes of Energy Consumption Structure | 第43-44页 |
| 4.3.2.2 Changes of CO_2 Emission | 第44-45页 |
| 4.3.3 Environmentally Friendly Lifestyle | 第45-46页 |
| 4.3.4 Technological Environment | 第46-48页 |
| Chapter Ⅴ SWOT Analysis on BYD New Energy Vehicles' Market Prospect inAmerica | 第48-62页 |
| 5.1 Strengths | 第48-52页 |
| 5.1.1 Cost Advantage | 第48-49页 |
| 5.1.1.1 Low Labor Cost | 第48-49页 |
| 5.1.1.2 Battery Cost | 第49页 |
| 5.1.2 Intellectual Property and Independent Research System | 第49-51页 |
| 5.1.2.1 Intellectual Property | 第49-50页 |
| 5.1.2.2 Independent Research and Innovation | 第50-51页 |
| 5.1.3 Self-building and Self-operating Factory | 第51-52页 |
| 5.2 Weaknesses | 第52-55页 |
| 5.2.1 Single Product Line | 第52-53页 |
| 5.2.2 Limited Distribution Channels | 第53-54页 |
| 5.2.3 Low Brand Recognition | 第54-55页 |
| 5.3 Opportunities | 第55-59页 |
| 5.3.1 Increasing Market Demand | 第55-57页 |
| 5.3.2 Widely Distributed Electric Vehicle Charging Stations | 第57-59页 |
| 5.4 Threats | 第59-62页 |
| 5.4.1 Changes of Energy Policies | 第59-60页 |
| 5.4.2 Potential Competitors | 第60-62页 |
| Chapter Ⅵ Recommendations to BYD on Competitive Strategies of NewEnergy Vehicles in America | 第62-70页 |
| 6.1 Competitive Cost-saving and Price Strategy | 第62-64页 |
| 6.1.1 To Reduce Production Cost | 第63页 |
| 6.1.2 To Set Competitive Product Price | 第63-64页 |
| 6.2 Brand Image Differentiation Strategy | 第64-65页 |
| 6.2.1 To Build Cultural Brand Image | 第64-65页 |
| 6.2.2 To Build Experiential Brand Image | 第65页 |
| 6.3 Product Portfolio Diversification Strategy | 第65-67页 |
| 6.3.1 To Introduce New Energy Passenger Cars | 第66页 |
| 6.3.2 To Expand Product and Service Line | 第66-67页 |
| 6.4 Independent Charging Network Strategy | 第67-68页 |
| 6.4.1 To Cooperate with Electric Utility Operating Companies in America | 第67-68页 |
| 6.4.2 To Research and Build Customized Charging Stations | 第68页 |
| 6.5 Customer Intimacy Strategy | 第68-70页 |
| 6.5.1 To Replace Used Vehicles | 第69页 |
| 6.5.2 To Provide Best Services | 第69-70页 |
| Chapter Ⅶ Conclusion | 第70-72页 |
| References | 第72-76页 |
| Acknowledgements | 第76-77页 |
