| ABSTRACT | 第1-10页 |
| 摘要 | 第10-18页 |
| Chapter Ⅰ Introduction | 第18-23页 |
| ·Background | 第18-19页 |
| ·Significance | 第19-20页 |
| ·Current Research Status both Home and Abroad | 第20-23页 |
| Chapter Ⅱ The Brief Introduction of Film and Television Industry | 第23-26页 |
| ·The Concept and Characteristics | 第23-24页 |
| ·Constitution | 第24页 |
| ·The Role in Economic Development | 第24-26页 |
| Chapter Ⅲ The Development and the Trade Situation of AmericanFilm and Television Industry | 第26-38页 |
| ·The Overview of American Television Industry and Its Trade Situation | 第26-29页 |
| ·The History of American Television Industry | 第26-27页 |
| ·The Overview of Television Trade in the US | 第27-29页 |
| ·The Overview of American Film Industry and Its Trade Situation | 第29-35页 |
| ·The History of American Film Industry | 第29-30页 |
| ·The Current Situation of American Film Industry | 第30-32页 |
| ·The Overview of Film Trade in the U.S | 第32-35页 |
| ·Causes of the Success of American Film and Television Trade | 第35-38页 |
| ·High Degree of Industrialization | 第35-36页 |
| ·International Operations | 第36-37页 |
| ·Government Support | 第37-38页 |
| Chapter Ⅳ The Development and the Trade Situation of Chinese Filmand Television Industry | 第38-60页 |
| ·The Overview of Chinese Television Industry and Its Trade Situation | 第38-41页 |
| ·The History of Television Industry in China | 第38-40页 |
| ·The Overview of Television Trade in China | 第40-41页 |
| ·The Overview of Film Industry and Its trade Situation in China | 第41-52页 |
| ·The History of Film Industry in China | 第41-46页 |
| ·The Overview of Film Trade in China | 第46-52页 |
| ·The Current Situation of Chinese Film and Television Trade | 第52-54页 |
| ·Huge Trade Deficit | 第53页 |
| ·Over-concentration of Trade Partners and Product Type | 第53-54页 |
| ·Low Industrialization | 第54页 |
| ·Causes of the Deficit of Chinese Film and Television Trade | 第54-60页 |
| ·Lack of International Competitiveness | 第54-57页 |
| ·Dissatisfying the Market Demand | 第57-58页 |
| ·Lack of Proper Investment and Financing System | 第58-59页 |
| ·Lack of Government Support | 第59-60页 |
| Chapter Ⅴ The Analysis of International Competitiveness for Film andTelevision Industry between China and America | 第60-88页 |
| ·Understanding International Competitiveness | 第60-70页 |
| ·Michael Porter's Diamond Model | 第61-70页 |
| ·The Comparison of Film and Television Industrial Competitiveness between China and the US | 第70-86页 |
| ·Demand Conditions | 第71-73页 |
| ·Operating Conditions (Film as an Example) | 第73-78页 |
| ·Financing Channels | 第78-81页 |
| ·Related Industries | 第81-83页 |
| ·Industrial Policy and Legal Environment | 第83-85页 |
| ·Export Competitiveness | 第85-86页 |
| ·The Evaluation of Competitiveness of Chinese Film and Television Industry | 第86-88页 |
| Chapter Ⅵ The Implications of America's Success in Film andTelevision Trade to China | 第88-95页 |
| ·Improving International Competitiveness of Film and Television Industry | 第88-90页 |
| ·Incorporating Large Film and Television Production Companies | 第88页 |
| ·Optimizing Industrial Structure and Establishing Diversified Revenue Model | 第88-89页 |
| ·Taking Full Advantage of International Resources | 第89页 |
| ·Cultivating Professional Talents | 第89-90页 |
| ·Reducing Culture Discount | 第90-92页 |
| ·Exporting Cultural Products of Low Culture Discount | 第90页 |
| ·Exporting Products with Foreign Audiences' Familiar Culture | 第90-91页 |
| ·Combination of Localization and Internationalization | 第91-92页 |
| ·Developing Spin-offs | 第92-93页 |
| ·Government Support | 第93-95页 |
| ·Subsidies | 第93页 |
| ·Reducing or Exempting Tariffs on Exported Film and Television Products | 第93-94页 |
| ·Expanding Investment and Financing Channels for Film and Television Industry | 第94-95页 |
| Chapter Ⅶ Conclusion | 第95-97页 |
| BIBLIOGRAPHY | 第97-100页 |
| ACKNOWLEDGEMENTS | 第100-102页 |
