| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-18页 |
| Chapter I Introduction | 第18-23页 |
| 1.1 Problem posing | 第18页 |
| 1.2 Research Background | 第18-19页 |
| 1.3 Research significance | 第19-20页 |
| 1.4 Research Methods | 第20-21页 |
| 1.5 Research Framework | 第21-23页 |
| Chapter II Literature Review | 第23-32页 |
| 2.1 Core Concepts | 第23-25页 |
| 2.1.1 Secondary vocational education | 第23-24页 |
| 2.1.2 Core competence | 第24-25页 |
| 2.1.3 Differentiation Strategy | 第25页 |
| 2.2 Review on relevant theories and literatures | 第25-30页 |
| 2.2.1 Development of strategic management | 第25-27页 |
| 2.2.2 Relevant Literature review | 第27-30页 |
| 2.3 Analytical tools | 第30-32页 |
| 2.3.1 PEST analysis | 第30页 |
| 2.3.2 Porter’s Five Forces Model | 第30-31页 |
| 2.3.3 SWOT Analysis | 第31-32页 |
| Chapter III Case Description | 第32-40页 |
| 3.1 General situation of Secondary Vocational Schools in China | 第32-34页 |
| 3.1.1 The development history of Secondary Vocational School in China | 第32-33页 |
| 3.1.2 Challenges confronting Secondary Vocational Schools in China | 第33-34页 |
| 3.2 General Situation of Guangdong X Vocational School | 第34-35页 |
| 3.3 Challenge and Problems Confronting Guangdong X Vocational Schools | 第35-39页 |
| 3.3.1 Fierce Competition in Students Market and Difficult studentsEnrollment | 第35-36页 |
| 3.3.2 Low Cultivation Standard and Big Challenges from EmploymentMarket | 第36-38页 |
| 3.3.3 Increasing Management Difficulty and Occupational burnout ofTeachers | 第38-39页 |
| 3.3.4 Homogenization of Major Setting and the Weakening CompetitiveAdvantages | 第39页 |
| 3.4 Summary | 第39-40页 |
| Chapter IV Case Study | 第40-58页 |
| 4.1 External environment analysis of secondary vocational education | 第40-47页 |
| 4.1.1 Classification and features of external environment | 第40-41页 |
| 4.1.2 Macro environment analysis | 第41-43页 |
| 4.1.3 Industry development environment analysis of medium secondaryvocational education | 第43-47页 |
| 4.2 Internal environment analysis of Guangdong X vocational technical school. | 第47-49页 |
| 4.3 SWOT Analysis of Guangdong X Vocational School | 第49-54页 |
| 4.3.1 Strength of Guangdong X vocational technical school | 第49-50页 |
| 4.3.2 Weakness of Guangdong X vocational technical school | 第50-51页 |
| 4.3.3 Opportunities of Guangdong X vocational technical school | 第51-52页 |
| 4.3.4 Threats of Guangdong X vocational technical school | 第52-54页 |
| 4.4 Differentiation strategy—strategy selection of Guangdong X vocationaltechnical school | 第54-57页 |
| 4.4.1 Selection of differentiation strategy | 第54-55页 |
| 4.4.2 The implementation of differentiation strategy | 第55-57页 |
| 4.5 Summary | 第57-58页 |
| Chapter V Supporting System for Guangdong X Vocational School’s DifferentiationStrategy | 第58-66页 |
| 5.1 Major and Curriculum Setting | 第58-59页 |
| 5.2 Teaching staff construction | 第59-61页 |
| 5.3 Practice and training base construction | 第61-62页 |
| 5.4 educational and teaching reform | 第62-63页 |
| 5.5 Community service | 第63-64页 |
| 5.6 Construction of campus culture | 第64-65页 |
| 5.7 Summary | 第65-66页 |
| Chapter VIConclusions and Prospects | 第66-68页 |
| 6.1 Conclusions | 第66页 |
| 6.2 Prospects | 第66-68页 |
| 参考文献 | 第68-71页 |
