| Abstract | 第4页 |
| 摘要 | 第5-11页 |
| Chapter 1 INTRODUCTION | 第11-19页 |
| 1.1 Research background | 第11-12页 |
| 1.2 Objectives and significance of the research | 第12-13页 |
| 1.2.1 Research objectives | 第12页 |
| 1.2.2 Research significance | 第12-13页 |
| 1.3 Literature review | 第13-17页 |
| 1.3.1 Research in Russia | 第13-14页 |
| 1.3.2 Research abroad | 第14页 |
| 1.3.3 Literature review | 第14-17页 |
| 1.4 The main contents and basic methods of research | 第17-19页 |
| 1.4.1 The main contents of the research | 第17页 |
| 1.4.2 Basic methods of the research | 第17-19页 |
| Chapter 2 ANALYZING THE ATTITUDE OF RUSSIAN CONSUMERS TOWARDSCHINESE GOODS | 第19-34页 |
| 2.1 A series of interviews among Russian students in HIT | 第19-20页 |
| 2.2 Conducting the first online survey | 第20-32页 |
| 2.2.1 Preparing questions for the online survey | 第20-24页 |
| 2.2.2 Data analysis for the first online survey | 第24-32页 |
| 2.3 Conclusion for the series of interviews and the first online survey | 第32-33页 |
| 2.4 Chapter summery | 第33-34页 |
| Chapter 3 ANALYZING THE ATTITUDE OF RISSIAN STUDENTS TOWARDSCHINESE GOODS | 第34-42页 |
| 3.1 Conducting an offline survey in Moscow State University | 第34-41页 |
| 3.1.1 Preparing questionnaire for the offline survey among MSU students | 第34-35页 |
| 3.1.2 Data analysis for the offline survey | 第35-41页 |
| 3.2 Conclusion for the offline survey | 第41页 |
| 3.3 Chapter summary | 第41-42页 |
| Chapter 4 COMPARING ATTITUDE OF RUSSIAN AND NON-RUSSIANCONSUMERS TOWARDS CHINESE GOODS | 第42-53页 |
| 4.1 Сonducting the online survey | 第42-50页 |
| 4.1.1 Preparing questionnaire for the online survey among non-Russianconsumers | 第42-43页 |
| 4.1.2 Data analysis for the online survey among non-Russian consumers | 第43-50页 |
| 4.2 Conclusion for the last survey | 第50-51页 |
| 4.3 Recommendations | 第51-52页 |
| 4.4 Chapter summary | 第52-53页 |
| CONCLUSION | 第53-54页 |
| REFERENCES | 第54-58页 |
| ACKNOWLEDGEMENT | 第58-59页 |
| RESUME | 第59页 |
