| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-9页 |
| Chapter One Introduction | 第9-23页 |
| 1.1 Background of the study | 第9-10页 |
| 1.2 Significance | 第10页 |
| 1.3 Literature Review | 第10-19页 |
| 1.3.1 Defining International Competitiveness | 第11-12页 |
| 1.3.2 Factors Affecting International Competitiveness | 第12-14页 |
| 1.3.3 Tourism Competitiveness Models and Indicators | 第14-19页 |
| 1.4 Framework of Thesis | 第19-20页 |
| 1.5 Objectives and Methodology | 第20-22页 |
| 1.5.1 General Objective | 第20页 |
| 1.5.2 Specific Objectives | 第20页 |
| 1.5.3 Methodology | 第20-22页 |
| 1.6 Innovation of the Research and Limitations | 第22-23页 |
| Chapter Two. International Competitiveness of Tourism Industry and its affectingfactors | 第23-37页 |
| 2.1 The Concept of Tourism and its Classification | 第23-27页 |
| 2.1.1 The Concept of Tourism | 第23页 |
| 2.1.2 The Classification of Tourism | 第23-24页 |
| 2.1.3 Latest Developments in Tourism | 第24-27页 |
| 2.2 International Competitiveness Concept and Measurement | 第27-31页 |
| 2.2.1 Conceptualizing Tourism International competitiveness | 第27-28页 |
| 2.2.2 Measuring International Competitiveness | 第28-31页 |
| 2.3 Porters’ Diamond Model | 第31-34页 |
| 2.3.1 Factor Conditions | 第32-33页 |
| 2.3.2 Demand conditions | 第33页 |
| 2.3.3 Related and supporting industries | 第33页 |
| 2.3.4 Firm strategy, structure and rivalry | 第33页 |
| 2.3.5 Government and Chance | 第33-34页 |
| 2.4 Factors affecting Tourism International Competitiveness | 第34-37页 |
| 2.4.1 Demand Conditions based on Economic Indicators | 第34页 |
| 2.4.2 Government based on Political Factors | 第34-35页 |
| 2.4.3 Firm Strategy, Structure and Rivalry based on Environmental Indicators | 第35页 |
| 2.4.4 Related and supporting industries: Infrastructure Development and ServiceEfficiency Indicators | 第35-36页 |
| 2.4.5 Factor Conditions based on Human Resource Indicator | 第36-37页 |
| Chapter Three An Overview of Zambia Tourism Industry Development | 第37-52页 |
| 3.1 General Review of Zambia’s Tourism Industry | 第37-42页 |
| 3.2 Further Developments and Investment Opportunities in Tourism | 第42-44页 |
| 3.3 Comparison of Zambia’s Tourism Industry with Major Competitors | 第44-52页 |
| 3.3.1 Tanzania | 第44-46页 |
| 3.3.2 Kenya | 第46-48页 |
| 3.3.3 Conclusion from Comparison | 第48-52页 |
| Chapter Four The Factors Affecting International Competitiveness of Tourism inZambia | 第52-77页 |
| 4.1 Description of Data Analysis | 第52-66页 |
| 4.1.1 Simple Questionnaire | 第54-56页 |
| 4.1.2 Questionnaire Results Composition | 第56-57页 |
| 4.1.3 Opinion of Foreign Tourists | 第57-61页 |
| 4.1.4 Opinion of Government and Tourism Industry Executives | 第61-66页 |
| 4.2. Empirical Analysis of Selected Variables | 第66-77页 |
| 4.2.1 Principal Component Analysis | 第67-70页 |
| 4.2.2 Linear Regression Analysis | 第70-74页 |
| 4.2.3 Discussion of Linear Regression Analysis Results | 第74-77页 |
| CHAPTER 5 CONCLUSION AND RECOMMENDATION | 第77-80页 |
| 5.1 Conclusion | 第77-78页 |
| 5.2 Policy Recommendations | 第78-80页 |
| REFERENCES | 第80-85页 |
| APPENDICES | 第85-91页 |
| List of Tables and Figures | 第91-93页 |
| List of Acronyms | 第93-95页 |
| ANNEX | 第95-99页 |
