| ACKNOWLEDGEMENTS | 第4-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-17页 |
| 1 Introduction | 第17-23页 |
| 1.1 Research background and object | 第17-18页 |
| 1.2 Research Objective and Significance | 第18页 |
| 1.3 Thesis Structure and Methodology | 第18-23页 |
| 1.3.1 Thesis Structure | 第18-20页 |
| 1.3.2 Research Methodology and Source of Data | 第20-21页 |
| 1.3.3 Sources and Collection of Data | 第21-23页 |
| 2. An introduction to value chain theory and its application | 第23-30页 |
| 2.1 An introduction to value chain theory | 第23-25页 |
| 2.2 Trend of research on value chain theory | 第25-27页 |
| 2.2.1 More complex links and structures of value creating activities | 第25-26页 |
| 2.2.2 Virtual value chain theory | 第26-27页 |
| 2.2.3 Value constellation theory | 第27页 |
| 2.3 The Application of Value Chain | 第27-30页 |
| 2.3.1 Case of Nong Fu Spring | 第27-28页 |
| 2.3.2 Case of Wal-Mart Stores, Inc | 第28-30页 |
| 3 TCL Marketing Development Strategy Analysis based on Value Chain Theory | 第30-38页 |
| 3.1 value chain management theory | 第30-31页 |
| 3.2 TCL marketing development | 第31-34页 |
| 3.2.1 TTK Tape | 第32-33页 |
| 3.2.2 TCL phone | 第33页 |
| 3.2.3 TCL Color TV | 第33-34页 |
| 3.3 TCL marketing development strategy analysis | 第34-38页 |
| 4 TCL internationalization strategy analysis based on value chain theory | 第38-45页 |
| 4.1 TCL international merger and acquisition strategy | 第38-40页 |
| 4.2 TCL international development strategy after M&A | 第40-41页 |
| 4.3 An upgrading and new TCL internationalization strategy | 第41-43页 |
| 4.4 TCL internationalization strategy analysis | 第43-45页 |
| 5 Strategies for TCL's upgrading and transformation on the basis of industry chaintheory | 第45-61页 |
| 5.1 Industrial value chain theory and its influence on enterprise competitiveness | 第45-46页 |
| 5.1.1 Industrial value chain theory | 第45-46页 |
| 5.1.2 Industry chain--the source of a company's competitive advantages | 第46页 |
| 5.2 TCL's industry upgrading strategies | 第46-52页 |
| 5.2.1 The significance of establishing industrial value chain and TCL'supgrading strategies | 第46-49页 |
| 5.2.2 Implementation of TCL upgrading strategy: establishment of a wholeindustrial value chain for color TV | 第49-52页 |
| 5.3 TCL's transformation strategy: coping with the impact of internet age withInternet Plus | 第52-61页 |
| 5.3.1 Industrial upgrading theory for manufacturing industry | 第52-55页 |
| 5.3.2 TCL's transformation strategy: smart plus internet, product plus service | 第55-61页 |
| 6. Conclusions and Prospect | 第61-69页 |
| 6.1 Summary on TCL Group's Development Experiences | 第61-64页 |
| 6.2 TCL Sustainable Development Model | 第64-69页 |
| 6.2.1 Changes of the Industrial Value Chain Theory | 第64-65页 |
| 6.2.2 TCL's Sustainable Development Model Based on Four CoreCompetencies | 第65-69页 |
| REFERENCES | 第69-70页 |
