| ACKNOWLEDGEMENTS | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7页 |
| Chapter One INTRODUCTION | 第10-13页 |
| 1.1 Need for the Study | 第10页 |
| 1.2 Significance of the Study | 第10-11页 |
| 1.3 Structure of the Thesis | 第11-13页 |
| Chapter Two LITERATURE REVIEW | 第13-17页 |
| 2.1 Previous Studies on the European-American Films | 第13-15页 |
| 2.2 Previous Researches in the European-American Films and their Marketing Strategies | 第15-17页 |
| Chapter Three RESEARCH METHODOLOGY | 第17-28页 |
| 3.1 Research Questions | 第17页 |
| 3.2 Theoretical Framework | 第17-25页 |
| 3.2.1 Key Concepts | 第18-21页 |
| 3.2.2 Theoretical Bases of the Study | 第21-25页 |
| 3.3 Research Methods | 第25-28页 |
| 3.3.1 Literature Research | 第25页 |
| 3.3.2 Case Study | 第25-28页 |
| Chapter Four A STUDY OF THE MARKETING LOCALIZATIONSTRATEGIES OF EUROPEAN-AMERICAN MOVIES IN CHINA | 第28-46页 |
| 4.1 The Current Status of European and American Films in Chinese Market | 第28-29页 |
| 4.2 Characteristics of European and American Films and the Challenges they face in China | 第29-33页 |
| 4.2.1 Cultural Differences between Western Countries and China | 第29-32页 |
| 4.2.2 Different Features of European-American Movies and Chinese Movies due to theirCultural Differences | 第32-33页 |
| 4.3 Marketing Strategies of European and American' s Film in Chinese Market | 第33-41页 |
| 4.4 Analysis of the Marketing Localization Strategies of European-American Films in China.32 | 第41-44页 |
| 4.4.1 Analysis of Chinese and Western Cultural Integration based on John W. Berry'sTheory | 第41-42页 |
| 4.4.2 Marketing Strategies of Western Films in China | 第42-43页 |
| 4.4.3 Discussions Good box office films revealing Hollywood’s success in localization | 第43-44页 |
| 4.5 Implications | 第44-46页 |
| Chapter Five CONCLUSIONS | 第46-50页 |
| 5.1 Conclusions of the Thesis | 第46-49页 |
| 5.2 Limitations and Suggestions for Further Research | 第49-50页 |
| References | 第50-52页 |
| 个人简历 在读期间发表的学术论文与研究成果 | 第52-53页 |
