| 摘要 | 第1-5页 |
| Abstract | 第5-10页 |
| Chapter One Introduction | 第10-16页 |
| ·The Background of the Study | 第10-12页 |
| ·The Purpose of the Study | 第12页 |
| ·The Significance of the Study | 第12-14页 |
| ·The Arrangement of the Study | 第14-16页 |
| Chapter Two Literature Review | 第16-36页 |
| ·Previous Studies of Culture and Cross-Culture | 第16-23页 |
| ·Researches on Culture | 第16-19页 |
| ·Researches on Cross-Culture | 第19-23页 |
| ·The Overview Theories of Cultural Cognition | 第23-27页 |
| ·Cultural Cognition | 第23-24页 |
| ·Theories Related to Cultural Cognition | 第24-26页 |
| ·Cultural Cognition and Cultural Differences | 第26-27页 |
| ·Geert Hofstede’s Model of Cultural Dimensions | 第27-29页 |
| ·Researches on Cultural Cognition and Brand Cognition | 第29-36页 |
| ·Clothing Brand | 第29-31页 |
| ·Brand Cognition | 第31-33页 |
| ·The Relationship between Cultural Cognition and Brand Cognition | 第33-36页 |
| Chapter Three Research Methodology | 第36-42页 |
| ·Research Questions | 第36页 |
| ·Objectives | 第36页 |
| ·Research Subjects | 第36-37页 |
| ·Research Instruments | 第37-39页 |
| ·Questionnaire | 第37-38页 |
| ·Interview | 第38-39页 |
| ·Procedures of Data Collection and Data Analysis | 第39-42页 |
| ·Procedures of Data Collection | 第39页 |
| ·Procedures of Data Analysis | 第39-42页 |
| Chapter Four Research Results and Discussions | 第42-62页 |
| ·General Situation of Cultural Cognition | 第42-52页 |
| ·Overall Situation of the Subjects’ Cultural Cognition | 第42-48页 |
| ·Cultural Cognition Reflected in Clothing Brand | 第48-52页 |
| ·Cultural Cognition Reflected in Brand Cognition from the Perspective of Hofstede’sCultural Dimensions | 第52-55页 |
| ·Collectivism and Individualism | 第53-54页 |
| ·Power Distance | 第54页 |
| ·Uncertainty Avoidance and Long-term and Short-term | 第54-55页 |
| ·Analysis of Interviews | 第55-57页 |
| ·Cultural Cognition and Brand Cognition | 第55-56页 |
| ·Cultural Cognition and Intercultural Communication | 第56-57页 |
| ·Influences of Cultural Cognition on Intercultural Communication | 第57-59页 |
| ·Cultural Cognition Deepens the Understanding of Cultural Differences | 第57-58页 |
| ·Cultural Cognition Promotes Intercultural Communication | 第58-59页 |
| ·Methods to Improve the Ability of Cultural Cognition | 第59-62页 |
| ·Training Method of Culture Teaching | 第59-60页 |
| ·Training Method of Culture Understanding | 第60页 |
| ·Training Method of Analog Communication | 第60-61页 |
| ·Training Method of True Interaction | 第61-62页 |
| Chapter Five Conclusion | 第62-68页 |
| ·Summary of the Major Findings | 第62-63页 |
| ·Implications of the Present Study | 第63-65页 |
| ·Limitations of the Present Study | 第65页 |
| ·Suggestions for the Future Study | 第65-68页 |
| BIBLIOGRAPHY | 第68-72页 |
| APPENDIX Ⅰ | 第72-74页 |
| APPENDIX Ⅱ | 第74-76页 |
| 作者攻读学位期间发表论文清单 | 第76-78页 |
| ACKNOWLEDGEMENTS | 第78页 |
