| 摘要 | 第1-4页 |
| Abstract | 第4-9页 |
| Chapter 1 Introduction | 第9-14页 |
| ·The Research Background and Purpose | 第9-11页 |
| ·Literature Review | 第11-14页 |
| Chapter 2 Concepts of Traditional Chinese Medicine Products | 第14-17页 |
| ·Definition of Traditional Chinese Medicine Products in China | 第14页 |
| ·Definition of Traditional Chinese Medicine Products Abroad | 第14-15页 |
| ·Comparison between Traditional Chinese Medicine and Foreign Botanical Medicine | 第15-17页 |
| Chapter 3 Analysis of Current Situation of Traditional Chinese MedicineExportation | 第17-38页 |
| ·Current Situation of Traditional Chinese Medicine Exportation | 第17-23页 |
| ·General Condition | 第17-19页 |
| ·Product Structure | 第19-21页 |
| ·Market Structure | 第21-23页 |
| ·Analysis of International Market of Traditional Chinese Medicine | 第23-38页 |
| ·Southeast Asian and Chinese Market | 第24-28页 |
| ·Market in Japan and Korea | 第28-32页 |
| ·North American Market Mainly Based on USA | 第32-34页 |
| ·European Market | 第34-38页 |
| Chapter 4 Problems Existing in the Exportation and the Analysis ofReasons | 第38-51页 |
| ·Problems Existing in the Exportion of Traditional Chinese Medicine | 第38-45页 |
| ·Limited Export Region and Low Market Share | 第38-39页 |
| ·Inappropriate Product Structure | 第39-41页 |
| ·Technical Barriers | 第41-45页 |
| ·Analysis of Reasors | 第45-51页 |
| ·Cultural Differences between Eastern and Western Countries | 第45-46页 |
| ·Lacking Investment for the Research and Development | 第46-47页 |
| ·Enterprises Lacking International Competitiveness | 第47页 |
| ·Lacking Protection for Intellectual Property | 第47-51页 |
| Chapter 5 The Prospects of Traditional Chinese Medicine Exportation | 第51-69页 |
| ·Competitive Advantages and Opportunities | 第51-54页 |
| ·Abundant Traditional Chinese Medicine Resources | 第51-53页 |
| ·Independent Intellectual Property | 第53页 |
| ·Great Opportunity Brought by Accession to the WTO | 第53-54页 |
| ·Increasing Market Demand of Traditional Chinese Medicine | 第54页 |
| ·Suggestions of Promoting the Exportation of Traditional Chinese Medicine | 第54-69页 |
| ·Paying More Attention to the Culture Exchange | 第55-58页 |
| ·Strengthening the Protection for Intellectual Property | 第58-61页 |
| ·Reinforcing the Quality Management | 第61-62页 |
| ·Keeping Technological Innovation | 第62-64页 |
| ·Protecting Traditional Chinese Medicine Resources | 第64-65页 |
| ·Establishing Modern Traditional Chinese Medicine Enterprises | 第65-67页 |
| ·Learning from the Exportation of Kampo Medicine and Korean Oriental Medicine | 第67-69页 |
| Chapter 6 Conclusion | 第69-70页 |
| References | 第70-73页 |
| Acknowledgements | 第73-74页 |
