| ABSTRACT | 第1-6页 |
| 摘要 | 第6-8页 |
| CONTENTS | 第8-10页 |
| Chapter 1 Basic Concepts of Trademark | 第10-32页 |
| ·Basic Concepts of Trademark | 第10-13页 |
| ·Definition of Trademark | 第10-11页 |
| ·Categories of Trademark | 第11-12页 |
| ·Functions of Trademark | 第12-13页 |
| ·The Development of Trademark System | 第13-19页 |
| ·The History and Development of World Trademark System | 第13-16页 |
| ·The History and Development of China's Trademark System | 第16-19页 |
| ·Meanings of Trademark Protection in China's Foreign Trade | 第19-20页 |
| ·International Agreements on Trademark Protection | 第20-32页 |
| ·Paris Convention for the Protection of Industrial Property | 第21-26页 |
| ·The Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement) | 第26-29页 |
| ·The Madrid System Agreement Concerning the International Registration of Marks | 第29-32页 |
| Chapter 2 Trademark Protection in China | 第32-55页 |
| ·Protection of Well-known Trademark | 第32-35页 |
| ·Concepts of Well-known Trademark | 第32-34页 |
| ·Special Characteristics of Well-known Trademark | 第34-35页 |
| ·Protection on Well-known Trademark in Japan and the United States | 第35-43页 |
| ·Well-known Trademark Protection in Japan | 第36-41页 |
| ·Well-known Trademark Protection in U.S.A | 第41-43页 |
| ·Protection on Well-known Trademark in China | 第43-55页 |
| ·Well-known Trademark Protection in China's Foreign Trade | 第45-49页 |
| ·Problems Existing in China's Well-known Trademark Protection | 第49-55页 |
| Chapter 3 Geographical Indication And Its Application In China | 第55-66页 |
| ·Introduction of Geographical Indication | 第55-57页 |
| ·Protections of Geographical Indication in EU and the United States | 第57-61页 |
| ·Geographical Indication Protection In China | 第61-66页 |
| ·Introduction of Geographical Indication Protection In China | 第61-63页 |
| ·Geographical Indication And China's Tea Industry | 第63-66页 |
| Chapter 4 Improvement on China's Trademark Strategies | 第66-79页 |
| ·Improvement on China's Trademark System | 第66-69页 |
| ·Improvement on Chinese Enterprises' Trademark Strategy | 第69-74页 |
| ·Well-known Mark Protection Strategy | 第69-71页 |
| ·Trademark Strategy of Exporting Enterprises | 第71-74页 |
| ·Agricultural Products Trademark Strategy in Export | 第74-79页 |
| REFENRENCES | 第79-83页 |
| ACKNOWLEDGEMENT | 第83-84页 |
| NOTES | 第84-85页 |
