| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-17页 |
| CHAPTER 1 INTRODUCTION | 第17-23页 |
| 1.1 Research Background | 第17-19页 |
| 1.2 Research Significance | 第19-20页 |
| 1.3 Research Content | 第20-21页 |
| 1.4 Research Methods | 第21-22页 |
| 1.5 Possible Innovations | 第22-23页 |
| CHAPTER 2 LITERATURE REVIEW | 第23-32页 |
| 2.1 Summary of Research on Influencing Factors of Operation Management | 第23-25页 |
| 2.2 Summary of Digital Ttransformation | 第25-28页 |
| 2.3 Overview of OKR Model | 第28-31页 |
| 2.4 General Review | 第31-32页 |
| CHAPTER 3 INTRODUCTION OF T COMPANY | 第32-37页 |
| 3.1 Development Process of T Company | 第32-33页 |
| 3.2 Organizational Structure of Company Business System | 第33-34页 |
| 3.3 Product Classification and Market Positioning | 第34-35页 |
| 3.4 Types and Distributions of Company’s Customers | 第35-37页 |
| CHAPTER 4 PROBLEM ANALYSIS OF PRODUCT OPERATIONMANAGEMENT OF T COMPANY | 第37-47页 |
| 4.1 Lack of Product Target Market Strategy | 第38-40页 |
| 4.1.1 The Strategic Planning and Uniform Planning of Products isInadequate | 第38-39页 |
| 4.1.2 Scattered User Demand results in Excessive Dispersion of R & DInvestment | 第39-40页 |
| 4.2 Insufficient control of R&D process | 第40-43页 |
| 4.2.1 Project-driven Increase the Complexity of Product Iterations | 第40-41页 |
| 4.2.2 Technical System Lacks Continuous Innovation Capability | 第41-43页 |
| 4.3 Low Efficiency of Organizational Structure | 第43-47页 |
| 4.3.1 Mode Analysis on Organizational Structure of T Company | 第43-44页 |
| 4.3.2 Redundant Personnel and Functions Among Business Units | 第44-45页 |
| 4.3.3 Improper Distribution of Resources and Slow Response of the NewBusiness and the New Technique | 第45-47页 |
| CHAPTER 5 T COMPANY’S PRODUCT OPERATION OPTIMIZATIONSTRATEGY | 第47-74页 |
| 5.1 Product Management Strategy Focus Promotion | 第47-59页 |
| 5.1.1 Focus on Target Market and Products | 第47-52页 |
| 5.1.2 Focus Product Operation Results with OKR Model | 第52-58页 |
| 5.1.3 Summary | 第58-59页 |
| 5.2 Product Operation Process Management Strengthening | 第59-66页 |
| 5.2.1 Standardize R&D Project Management to Improve R&D Capacity | 第59-62页 |
| 5.2.2 Optimize R&D Management by Building R&D Management Platform465.2.3 Summary | 第62-65页 |
| 5.2.3 Summary | 第65-66页 |
| 5.3 Operation Team Organizational Structure Optimization | 第66-74页 |
| 5.3.1 Enhanced Target Realization Efficiency with Flat OrganizationalManagement | 第66-68页 |
| 5.3.2 Improved R&D Process with a Product Manager Post | 第68-71页 |
| 5.3.3 Talent Team Optimized to Adapt to Digital Transformation | 第71-73页 |
| 5.3.4 Summary | 第73-74页 |
| CHAPTER 6 CONCLUSION AND PROSPECTS | 第74-76页 |
| 6.1 Conclusion | 第74-75页 |
| 6.2 Prospects | 第75-76页 |
| REFERENCE | 第76-78页 |
