| Acknowledgement | 第5-6页 |
| List of Publications | 第6-8页 |
| Abstract | 第8-9页 |
| 摘要 | 第10-17页 |
| Chapter 1:Introduction | 第17-27页 |
| 1.1 Background of Study | 第17-18页 |
| 1.2 Problem Statement and the research gap | 第18-22页 |
| 1.3 Research Objectives | 第22-23页 |
| 1.4 Significance of study | 第23-24页 |
| 1.5 Structure of the thesis | 第24-27页 |
| Chapter 2:Literature Review | 第27-49页 |
| 2.1 Homo Economics | 第27页 |
| 2.2 Standard Finance | 第27-30页 |
| 2.3 Behavioral Finance | 第30-33页 |
| 2.4 Investor's Personality | 第33-37页 |
| 2.4.1 John Schott classification | 第34页 |
| 2.4.2 Kathleen Gurney Nine Money Personalities | 第34-35页 |
| 2.4.3 Jonathan Myers Psychonomic Investor Profiler | 第35页 |
| 2.4.4 CFA Institute's Candidate Body of Knowledge | 第35-36页 |
| 2.4.5 Barnewall Model | 第36页 |
| 2.4.6 BB&K model | 第36页 |
| 2.4.7 Myers-Briggs Type Indicator (MBTI) Classification | 第36-37页 |
| 2.5 The Big Five Model | 第37-39页 |
| 2.6 Frequency of information and trading behavior | 第39-40页 |
| 2.7 Sources of information and trading behavior | 第40-43页 |
| 2.7.1 Financial advice | 第40-42页 |
| 2.7.2 Word-of-mouth communication | 第42-43页 |
| 2.8 Investor psychological variables and trading behavior | 第43-46页 |
| 2.9 Role of investors psychological factors in information search strategies and trading behavior | 第46-48页 |
| 2.10 Conclusion | 第48-49页 |
| Chapter 3:Research Design | 第49-58页 |
| 3.1 Participants | 第49-50页 |
| 3.2 Instrument | 第50页 |
| 3.3 Description of Variables | 第50-53页 |
| 3.4 Validity of the Big Five | 第53-58页 |
| Chapter 4:Moderating influence of investor personality on the association between the frequency of information acquisition and trading behavior | 第58-81页 |
| 4.1 Introduction | 第58-60页 |
| 4.2 Theoretical analysis and hypothesis formation | 第60-64页 |
| 4.3 Analysis | 第64-74页 |
| 4.3.1 Correlation among variables | 第64-66页 |
| 4.3.2 Modeling information acquisition, trading behavior and the Big Five investor personality | 第66页 |
| 4.3.3 Endogeneity and identification strategy | 第66-67页 |
| 4.3.4 First stage regression | 第67-69页 |
| 4.3.5 Information acquisition and trading behavior | 第69-71页 |
| 4.3.6 Influence of investor Big Five personality traits on the association between the frequency of information acquisition and trading behavior | 第71-74页 |
| 4.4 Robustness Test | 第74-79页 |
| 4.4.1 Additional controls | 第74-75页 |
| 4.4.2 An alternative Structural Equational Modeling(SEM) | 第75-77页 |
| 4.4.3 Alternative theoretical model not supported | 第77-79页 |
| 4.5 Conclusion | 第79-81页 |
| Chapter 5:Moderating influence of investor personality on theassociation between the sources of information and trading behavior | 第81-108页 |
| 5.1 Introduction | 第81-84页 |
| 5.2 Theoretical Analysis and hypothesis formation | 第84-85页 |
| 5.3 Analysis | 第85-100页 |
| 5.3.1 Demographic Characteristics | 第85-87页 |
| 5.3.2 Modeling sources of information, trading behavior and the Big Five investor personality | 第87-88页 |
| 5.3.3 Endogeneity and identification strategy | 第88-89页 |
| 5.3.4 First stage regression | 第89-91页 |
| 5.3.5 Information sources and trading behavior | 第91-93页 |
| 5.3.6 Influence of investor personality on the association between information sourcesand trading frequency | 第93-100页 |
| 5.4 Robustness check | 第100-107页 |
| 5.4.1 Additional controls | 第100-102页 |
| 5.4.2 An alternative Structural Equation Modeling (SEM) | 第102-104页 |
| 5.4.3 An alternative mediation model | 第104-107页 |
| 5.5 Conclusion | 第107-108页 |
| Chapter 6:Conclusion,implications, limitations and recommendations for future work | 第108-113页 |
| 6.1 Conclusion | 第108-109页 |
| 6.2 Academic implications | 第109页 |
| 6.3 Practical implications | 第109-111页 |
| 6.4 Limitations and recommendations for future work | 第111-113页 |
| Appendix | 第113-117页 |
| Questionnaire | 第113-117页 |
| References | 第117-130页 |
