| Ⅰ. The Importance of China’s Manufacturers to Establish the International Strategic Alliance with Foreign Retailers | 第8-12页 |
| 1. The Importance for the International Market | 第8-9页 |
| 2. The Necessity in the Chinese Market | 第9-12页 |
| Ⅱ. Introduction of the International Strategic Alliance | 第12-16页 |
| 1. Introduction of Strategic Alliance | 第12页 |
| 2. The Purpose of Strategic Alliance | 第12-13页 |
| 3. The Development and Risks of Strategic Alliance | 第13-16页 |
| Ⅲ. General Forms of the International Strategic Alliance | 第16-21页 |
| 1. International Licensing | 第17页 |
| 2. International Purchasing | 第17-18页 |
| 3. Specialized Modes | 第18-20页 |
| 4. Foreign Direct Investment-Joint Ventures | 第20-21页 |
| Ⅳ. The Present Strategic Alliance for the China’s Manufacturers | 第21-26页 |
| 1. The Successful Strategic Alliances in the Chinese Market | 第21-23页 |
| 2. The Important Strategic Alliance in the International Market | 第23-26页 |
| Ⅴ. The Strategy of Attracting the Foreign Retailers to Establish the Strategic Alliance with China’s Manufacturers | 第26-33页 |
| 1. Establishing the Internationalized Brand Strategy | 第27-30页 |
| 2. Establishing the Complete Supply and Marketing Network System | 第30-32页 |
| 3. Establishing the Suitable Management System | 第32-33页 |
| Ⅵ. Conclusion | 第33-40页 |
| 1. The Difficulties Confronted by the China’s Manufactures Establishing the Strategic Alliance with Foreign Retailers | 第33-36页 |
| 2. The Solutions to Solve the Difficulties | 第36-40页 |
| REFERENCE | 第40页 |
