| ACKNOWLEDGEMENTS | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-16页 |
| 1 Introduction | 第16-23页 |
| 1.1 Background | 第16-19页 |
| 1.2 Research purpose and significance | 第19-20页 |
| 1.3 Research contents | 第20-21页 |
| 1.4 Research methods | 第21-23页 |
| 2 Literature Review | 第23-35页 |
| 2.1 Basic concepts of crowdfunding | 第23页 |
| 2.2 Basis theories | 第23-26页 |
| 2.3 Related researched at home and abroad | 第26-29页 |
| 2.4 Summary and evaluation of literature | 第29-35页 |
| 3 Case Description | 第35-45页 |
| 3.1 About A company | 第35-38页 |
| 3.2 Financing status of the film industry in C hina | 第38-41页 |
| 3.3 A Company's financing status | 第41-45页 |
| 4 Case Study | 第45-53页 |
| 4.1 Challenges of A company financing mode | 第45-48页 |
| 4.1.1 Incomplete commercial movie investment and financing system | 第46-47页 |
| 4.1.2 Narrow and single financing channels and a lack of risk investment fundsand credit funds | 第47页 |
| 4.1.3 Severe impact of piracy | 第47-48页 |
| 4.1.4 Fierce market competition | 第48页 |
| 4.2 Analysis on crowd- funding motivation of A company | 第48-50页 |
| 4.2.1 Dream realization | 第48页 |
| 4.2.2 Sales and brand marketing | 第48-49页 |
| 4.2.3 Maintain and expand social circle | 第49页 |
| 4.2.4 Capital market diversification | 第49-50页 |
| 4.3 A Company's crowdfunding foundation analysis | 第50-53页 |
| 5 Establishment of A Company's Crowdfunding Model | 第53-67页 |
| 5.1 Element analysis | 第53-54页 |
| 5.2 Logical structure analysis | 第54-57页 |
| 5.3 Model design | 第57页 |
| 5.4 Profit model | 第57-58页 |
| 5.5 Operating process analysis | 第58-59页 |
| 5.6 Analysis on risk | 第59-63页 |
| 5.6.1 Legal risk | 第59-60页 |
| 5.6.2 Investment risk | 第60-61页 |
| 5.6.3 Tort risk | 第61页 |
| 5.6.4 Credit risk | 第61-62页 |
| 5.6.5 Function loss risk | 第62页 |
| 5.6.6 Regulatory risk | 第62-63页 |
| 5.7 Improving the direction of crowdfunding | 第63-67页 |
| 5.7.1 The introduction of funds managed trading platform | 第63-64页 |
| 5.7.2 The introduction of the third party audit institutions to regulate the use offunds | 第64-65页 |
| 5.7.3 The introduction of security mechanisms to reduce the risk of financing | 第65-67页 |
| 6 Conclusion | 第67-70页 |
| 参考文献 | 第70-72页 |
