| Acknowledgements | 第1-4页 |
| Abstract | 第4-5页 |
| 摘要 | 第5-8页 |
| Introduction | 第8-12页 |
| Chapter One Consumer Culture and Consumerism | 第12-16页 |
| ·Definition of Consumption and ConsumerCulture | 第12-13页 |
| ·Definition ofConsumerism | 第13-14页 |
| ·Consumerism in the US | 第14-16页 |
| Chapter TwoIndustrializationLaid the Material Foundation for Modern Consumer Culture | 第16-21页 |
| ·ThrivingConsumer CultureDriven by Industrialization | 第16-19页 |
| ·Technological Boom and the RevolutionofProductivity | 第17-18页 |
| ·A Mass Market Formed Through Territorial Expansion and Easier Transport | 第18-19页 |
| ·Changes in the Consumer Culture amid the Industrial Revolution | 第19-21页 |
| Chapter ThreeBooming Commerce and the New Consumer Culture | 第21-26页 |
| ·The Emergence of a Consumption-Oriented Economy | 第21-23页 |
| ·Relationship between Consumption and the CyclicalCrisis of Capitalism | 第23-25页 |
| ·Consumption as a Resolution to Tackle the CapitalistCrisis | 第25-26页 |
| Chapter Four New Institutions Tailored for the New Consumer Culture | 第26-38页 |
| ·Public Institutions Re-adjusted for a Consumption-Oriented Society | 第26-28页 |
| ·The Advent of the Advertising Industry | 第28-31页 |
| ·Commercial Advertisements Coming into Being | 第29-30页 |
| ·Advertising the American Dream | 第30-31页 |
| ·The Innovation of Credit Card | 第31-33页 |
| ·The Social Background for the Emergence of Credit Card | 第31-32页 |
| ·The Widespread of Credit Card | 第32-33页 |
| ·The Proliferation of Department Stores | 第33-35页 |
| ·The Identification of Women with Consumerism | 第35-38页 |
| Chapter FiveA Shift from Puritanism to Consumerism31 | 第38-47页 |
| ·Puritanical Values on Consumption | 第38-41页 |
| ·Origin of Puritanism | 第38-39页 |
| ·Hard Work and Thrift as the Most Cherished Virtues | 第39页 |
| ·The Principles of Self-denial and Austerity | 第39-40页 |
| ·Suspicion of Prosperity | 第40-41页 |
| ·Decline of Puritanical values and Shift in Social Morals | 第41-47页 |
| ·The Rise of the Middle Class and Conspicuous Consumption | 第43-44页 |
| ·Keeping up with the Joneses | 第44-47页 |
| Conclusion | 第47-49页 |
| Bibliography | 第49-52页 |
| 附件 | 第52页 |
