Acknowledgements | 第1-5页 |
Abstract | 第5-6页 |
摘要 | 第6-8页 |
Introduction | 第8-11页 |
Chapter One Disputes over the Source of Anti-Americanism | 第11-18页 |
·Sheer Focus on Problems in Public Diplomacy | 第11-14页 |
·Emphasis on the Relationship between Broadcasting and Anti-Americanism | 第14-18页 |
Chapter Two Public Diplomacy and International Broadcasting | 第18-29页 |
·Public Diplomacy | 第18-21页 |
·International Broadcasting:An Important Tool of Public Diplomacy | 第21-23页 |
·US Public Diplomacy and International Broadcasting | 第23-29页 |
·Emergence in World War II | 第23-24页 |
·Prime in the Cold War and the First Gulf War | 第24-28页 |
·Decline after the End of the Cold War | 第28-29页 |
Chapter Three US International Broadcasting in the Arab World after the 9/11 Terrorist Attacks | 第29-54页 |
·Context | 第29-33页 |
·US Foreign Policy for the Middle East | 第29-32页 |
·US Image in the Arab World | 第32-33页 |
·Radio Sawa and Television Alhurra | 第33-39页 |
·The Rise | 第33-36页 |
·Mission Designed and Orientation of Audience | 第36-37页 |
·Agenda-building | 第37-39页 |
·Content Analysis | 第39-47页 |
·Relevance to the Arab World and Objectivity | 第39-44页 |
·Deficiencies Compared with Arab Counterparts | 第44-47页 |
·Impact | 第47-54页 |
·Size of Audience and Reliability | 第47-51页 |
·Favorability toward the United States | 第51-54页 |
Chapter Four Hindering Factors for Results Desired | 第54-63页 |
·Foreign Policy | 第54-58页 |
·Flaws in US Foreign Policy | 第54-57页 |
·Repercussions on Sawa and Alhurra | 第57-58页 |
·Public Diplomacy | 第58-63页 |
·Misdirected Philosophy behind the Campaign | 第58-60页 |
·Wrong Approaches in a Competitive Media Environment | 第60-63页 |
Conclusion | 第63-65页 |
Bibliography | 第65-70页 |