| Abstract | 第1-10页 |
| 中文摘要 | 第10-12页 |
| Introduction | 第12-14页 |
| Chapter 1 Literature Review | 第14-29页 |
| ·Culture and Intercultural Communication | 第14-16页 |
| ·The definition of Culture | 第14-15页 |
| ·Intercultural Communication | 第15-16页 |
| ·Hall's Culture Context Model | 第16-18页 |
| ·Hofstede's Cultural Dimensions | 第18-24页 |
| ·Power Distance | 第18-19页 |
| ·Uncertainty Avoidance | 第19-20页 |
| ·Individualism and Collectivism | 第20-21页 |
| ·Masculinity and Femininity | 第21-23页 |
| ·Long-Versus Short-term Orientation | 第23-24页 |
| ·Existing Studies of Cultural Differences in Web Usage | 第24-29页 |
| Chapter 2 The Culture Context Model and Cultural Dimensions of America and China | 第29-35页 |
| ·The Culture Context Model of America and China | 第29页 |
| ·American Culture Low-context Model | 第29页 |
| ·Chinese Culture High-context Model | 第29页 |
| ·Integrating the Cultural Dimensions of America and China | 第29-35页 |
| ·American Cultural Dimensions | 第29-31页 |
| ·Chinese Cultural Dimensions | 第31页 |
| ·Contrasting Cultural Dimensions Between America and China | 第31-35页 |
| Chapter 3 Cultural Differences Between the Websites of China and the United States | 第35-62页 |
| ·High-context vs. Low-context | 第35-36页 |
| ·Power Distance | 第36-42页 |
| ·Introduction and Hypotheses | 第37页 |
| ·Methodology for Analysis | 第37-39页 |
| ·Access to Information: Highly Structured (China) vs. Less-highly Structured (America) | 第39-41页 |
| ·Emphasis on Authority and Expert: Strong (China) vs. Weak (America) | 第41-42页 |
| ·Uncertainty Avoidance | 第42-55页 |
| ·Introduction, Hypothesis and Methodology | 第42-44页 |
| ·Number of Choices Provided to Users: Maximal Choices (America) vs. Limited Choices (China) | 第44-51页 |
| ·Page Length: Short Pages (America) vs. Long Pages (China) | 第51-52页 |
| ·Navigation: Less Navigation (America) vs. More Navigation (China) | 第52-55页 |
| ·Collectivism vs. Individualism | 第55-57页 |
| ·Introduction, Hypotheses and Methodology | 第55页 |
| ·Imagery Content: Individualistic (America) vs. Collectivistic (China) | 第55-57页 |
| ·Masculinity vs. Femininity | 第57-59页 |
| ·Introduction, Hypotheses and Methodology | 第57-58页 |
| ·Attitudes Towards Women: Strong Masculinity (America) vs. Less Strong Masculinity (China) | 第58-59页 |
| ·Long-term Orientation vs. Short-term Orientation | 第59-62页 |
| ·Introduction, Hypotheses, and Methodology | 第59-61页 |
| ·Websites Transparency: Transparent (America) vs. Less Transparent (China) | 第61-62页 |
| Chapter 4 Conclusion | 第62-67页 |
| ·Main findings | 第62-63页 |
| ·Suggestions to American Websites Transfer to China | 第63-65页 |
| ·Limitations and Future Studies | 第65-67页 |
| Appendixes | 第67-97页 |
| Appendix 1 Top 100 Among American Universities | 第67-70页 |
| Appendix 2 Chinese Top 100 Universities in 2006 | 第70-75页 |
| Appendix 3 Data of 50 American University Websites on Structure on October 17~(th),2006 | 第75-78页 |
| Appendix 4 Data of 50 Chinese University Websites on Structure on October 17~(th), 2006 | 第78-81页 |
| Appendix 5 Homepage Lengths of 50 Chinese Commercial Websites | 第81-83页 |
| Appendix 6 Homepage Lengths of 50 American Commercial Websites | 第83-85页 |
| Appendix 7 Statistical Data of the 50 American universities on imagery on October 19,2006 | 第85-88页 |
| Appendix 8 Statistical Data of the 50 Chinese Universities on Imagery on October 19, 2006 | 第88-91页 |
| Appendix 9 Data of 50 American University Websites on Transparency | 第91-94页 |
| Appendix 10 Data of 50 Chinese University Websites on Transparency | 第94-97页 |
| References | 第97-102页 |
