| 论文概要 | 第1-5页 |
| Abstract | 第5-6页 |
| 1.China speedy Economy development prompts booming banking | 第6-15页 |
| ·Macro-Economy level | 第7-13页 |
| ·Micro-Economy Level | 第13-15页 |
| 2.Banking Structure in China | 第15-20页 |
| ·The 4 big stated-owned banks of China | 第15页 |
| ·Local commercial banks of China(competitors and potential partners) | 第15-17页 |
| ·Foreign banks in China | 第17-19页 |
| ·Local banks VS foreign banks in China | 第19-20页 |
| ·Local banks,especially 4 state owned banks have absolute quantitative advantage in networks | 第19页 |
| ·Problems for local banks | 第19-20页 |
| ·Limitations to foreign banks by latest legislations | 第20页 |
| 3.Personal Banking in China is potential and attractive | 第20-27页 |
| ·Present personal banking market services | 第20-22页 |
| ·China personal banking demands become diversified and customized | 第22-23页 |
| ·China Demography Structure Research and Market Segmenting for Banking Services | 第23-27页 |
| 4.ABN-AMRO Bank's Position in China Banking Market | 第27-33页 |
| ·ABN-AMRO Bank's Background | 第27页 |
| ·ABN-AMRO Bank's Position in China compared to that of HSBC | 第27-30页 |
| ·SWOT analysis to ABN-AMRO BANK | 第30-31页 |
| ·Market Position of ABN-AMRO BANK in China Personal Banking Services | 第31-33页 |
| 5.Conclusion:Selecting a Proper Segment Market for ABN- AMRO Bank in China | 第33-41页 |
| ·Private Banking is a Proper Segment Market for ABN-AMRO Bank in China | 第34-38页 |
| ·Competitive Strategies for ABN-AMRO Bank in Private Banking | 第38-41页 |
| ·Create ABN AMRO's own branches in his own brands | 第38-39页 |
| ·To Develop Middlemen & Agency | 第39-40页 |
| ·Pull in Extras to push Private banking | 第40-41页 |
| LITERATURE | 第41-42页 |
| Appendix | 第42-43页 |
