| 摘要 | 第4-5页 |
| ABSTRACT | 第5-6页 |
| CHAPTER 1 INTRODUCTION | 第9-24页 |
| 1.1 TOPIC SOURCE | 第9-10页 |
| 1.2 RESEARCH AND SIGNIFICANCE OF THE WORK | 第10-16页 |
| 1.3 ANALYSIS OF DOMESTIC AND FOREIGN RESEARCH | 第16-24页 |
| 1.3.1 Fields of application of QR codes in foreign countries | 第16-20页 |
| 1.3.2 Fields of application of QR codes in Russia | 第20-24页 |
| CHAPTER 2 RESEARCH OF THEORETICAL BASIS | 第24-51页 |
| 2.1 THE DEFINITION OF QR CODE AND ITS HISTORY | 第24-31页 |
| 2.1.1 Regulatory sources governing the creation of a system of information signsand symbols QR | 第30-31页 |
| 2.2 CULTURAL TOURISM | 第31-40页 |
| 2.2.1 Types of cultural tourism | 第32-33页 |
| 2.2.2 The resource base of cultural tourism | 第33-36页 |
| 2.2.3 Factors and conditions of the development of cultural tourism | 第36-38页 |
| 2.2.4 Trends in the development of cultural tourism | 第38-40页 |
| 2.3 GENERAL CHARACTERISTICS OF THE ARCHITECTURAL AND CONSTRUCTION ACTIVITYIN HARBIN IN THE EARLY 20TH CENTURY | 第40-50页 |
| 2.3.1 Stylistic trends of architecture in Harbin | 第41-46页 |
| 2.3.2 Features of architecture | 第46-50页 |
| 2.4.Chapter Summary | 第50-51页 |
| CHAPTER 3 CREATING MEDIA PROJECT FOR TOURISM PROMOTION | 第51-82页 |
| 3.1 INTRODUCTION | 第51-52页 |
| 3.2 PROJECT OF CREATING PHOTO COLLAGE WORKS | 第52-55页 |
| 3.3 CREATE WEBPAGE | 第55-71页 |
| 3.3.1 Background of making webpage | 第63-67页 |
| 3.3.2 Webpage project realization | 第67-71页 |
| 3.4 CREATION OF QR CODE PROJECT | 第71-73页 |
| 3.5 PROJECT REALIZATION | 第73-81页 |
| 3.5.1 Creation an exhibition project | 第73-75页 |
| 3.5.2 QR code stickers project | 第75-81页 |
| 3.6 CHAPTER SUMMARY | 第81-82页 |
| CHAPTER 4 VALUE AND RESULTS | 第82-87页 |
| 4.1. OBJECTIVES AND RESULTS OF MARKING TOURIST SITES USING QR CODES | 第82页 |
| 4.2 SOCIOLOGICAL SURVEY ON HIT CAMPUS | 第82-85页 |
| 4.3 VALUE | 第85-87页 |
| CONCLUSION | 第87-89页 |
| 结论 | 第89-91页 |
| REFERENCES | 第91-96页 |
| APPENDIX | 第96-98页 |
| 致谢 | 第98页 |
