| Acknowledgement | 第5-6页 |
| Abstract | 第6-8页 |
| Abbreviations | 第13-14页 |
| Chapter One. Definition of the projects | 第14-25页 |
| 1.1 Definition of the projects main characteristics | 第14-18页 |
| 1.2 Entrepreneurs | 第18-19页 |
| 1.3 Basic Aspects of the project | 第19-25页 |
| Chapter Two. Project's Environment | 第25-38页 |
| 2.1 Economical Environment | 第25-26页 |
| 2.2 Social and Cultural Environment 1 | 第26-29页 |
| 2.3 Normative Environment | 第29-30页 |
| 2.4 Projected Environment | 第30-33页 |
| 2.5 Health Services Environment Example (Health strengthening) | 第33-35页 |
| 2.6 The development of Health Tourism | 第35-36页 |
| 2.7 Business's Activity of the total Project | 第36-38页 |
| Chapter Three. Business's Activity at the beginning (University of TCM in Costa Rica) at the beginning | 第38-39页 |
| 3.1 Definition of the first stage of the project | 第38页 |
| 3.2 Success Factors which determine a successful business | 第38-39页 |
| Chapter Four. Service providing process | 第39-42页 |
| 4.1 Process identification of the services | 第39页 |
| 4.2 Stock/stock management | 第39-41页 |
| 4.3 Procedures and Quality Assurance | 第41-42页 |
| Chapter Five. The Market | 第42-50页 |
| 5.1 Definition of the Market | 第42-47页 |
| 5.2 Competitors | 第47页 |
| 5.3 SWOT Analysis | 第47-50页 |
| Chapter Six. Service Marketing | 第50-57页 |
| 6.1 Introduction of the business and the services to provide | 第50-51页 |
| 6.2 Promotion Strategy | 第51-53页 |
| 6.3 Pricing & competitors comparison | 第53-57页 |
| Chapter Seven. Business Location | 第57-69页 |
| 7.1 Location & selection criteria | 第57-58页 |
| 7.2 Lands, Buildings, Facilities | 第58-69页 |
| Chapter Eight. Human Resources | 第69-86页 |
| 8.1 Job Opportunities | 第69页 |
| 8.2 Organization Chart. Management Structure | 第69-71页 |
| 8.3 Employees profile | 第71页 |
| 8.4 Hiring staff methodology | 第71-72页 |
| 8.5 Financial Balance Project of creation of Traditional Chinese Medicine University of Costa Rica (Revenues, Expenses and Investments, Cash Flow, Financial) | 第72-86页 |
| a. Financial balance Breakeven:30 students (0.218%) of the 14,000 medical incorporated into the College of Medicals and Surgeons of Costa Rica | 第72-73页 |
| b. Financial statements | 第73-86页 |
| Chapter Nine. Situation in Costa Rica | 第86-108页 |
| 9.1 "Agribusiness status of medicinal plants in Costa Rica" | 第90-95页 |
| 9.2 "Traditional Medicinal Knowledge in Costa Rica" | 第95-102页 |
| 9.3 E.g. "Exploitation of medicinal plants for the sustainable development of Nor Yauyos", Peru | 第102-105页 |
| 9.4 Strengths, weaknesses, opportunities and threats facing the non-traditional agricultural export sector in Costa Rica | 第105-108页 |
| Chapter Ten. Calculation and average overview on the consumption of TCM in the USA | 第108-112页 |
| Chapter Eleven. Benefits of the Proyects | 第112-115页 |
| 11.1 Benefits for Costa Rica (Latin America) | 第112-113页 |
| 11.2 Benefits for the People's Republic of China | 第113-115页 |
| References | 第115-116页 |
| Bibliography | 第116-121页 |
| Appendices | 第121-122页 |
| No 1:Letter of the Excellency Li Chang Hua, Ambassador, the People's Republic of Chinain Costa Rica to the President of the Republic of Costa Rica | 第122-124页 |
| No 2:N°32762-S Decree on the training, requirements and registration at the College ofPhysicians and Surgeons of Costa Rica as Specialist in Acupuncture | 第124-126页 |
| No 3:Wang Guoqiang:Six Principles to Follow in Globalization of Traditional ChineseMedicine | 第126-128页 |
| No 4:China to boost traditional Chinese medicine-Xinhua English.news.cn | 第128-130页 |
| No 5:Cooperation Agreement with World Federation of Acupuncture-MoxibustionSocieties (WFAS) | 第130-143页 |
| No 6:Free Trade Agreement of the Government of the People's Republic of China and theGovernment of the Republic of Costa Rica, Fragment | 第143-153页 |
