| Introduction | 第1-23页 |
| 0．1 The Current Situation of China's International Communication | 第18-20页 |
| 0．2 The Features of International Communication | 第20-21页 |
| 0．3 The English-language Media in China | 第21-23页 |
| Chapter One An Overview of Rhetoric | 第23-35页 |
| 1．1 Defining Rhetoric | 第23-25页 |
| 1．2 The Field/Fields of Rhetoric | 第25-27页 |
| 1．3 The Elements of Rhetorical Situation | 第27-31页 |
| 1．4 Critical Functions: Searching for Effects | 第31-32页 |
| 1．5 The Western Society and Rhetoric | 第32-35页 |
| Chapter Two Rhetoric and Communication Studies | 第35-39页 |
| 2．1 Rhetorical Communication Study | 第35页 |
| 2．2 The General Audience Analysis | 第35-37页 |
| 2．3 McLuhan's Communication Theory | 第37-39页 |
| Chapter Three Case Study and Analysis | 第39-54页 |
| 3．1 A Brief Introduction and a General Assessment | 第39-41页 |
| 3．2 A Brief Introduction to China Daily and New York Times | 第41-44页 |
| 3．2．1 China Daily | 第42-43页 |
| 3．2．2 New York Times | 第43-44页 |
| 3．3． Opinion Pages | 第44-50页 |
| 3．3．1 Opinion Pages in New York Times | 第44-49页 |
| 3．3．2 Opinion Pages in China Daily | 第49-50页 |
| 3．4 Opinion Pages in the West: Form and Content | 第50-51页 |
| 3．5 Main Principles in Opinion Pages | 第51-54页 |
| 3．5．1 ．The Dynamic Nature of Reciprocating and Participating | 第51页 |
| 3．5．2．The Static Structure and Ecology of Opinion Pages | 第51-52页 |
| 3．5．3．The Nature of Conflict | 第52-54页 |
| Chapter Four How to Improve the Effects | 第54-62页 |
| 4．1 Attach Importances to the Audience Surveys to Promote Communication Effects | 第54-59页 |
| 4．1．1 Feedback-feedforward Control System | 第54-55页 |
| 4．1．2 A Brief Analysis of the Audience of China Daily | 第55-59页 |
| 4．1．2．1 The Characteristics of the Audience | 第56-58页 |
| 4．1．2．2 The Psychology of the Audience | 第58-59页 |
| 4．2 Improve Communications through Culture Studies | 第59-62页 |
| Conclusion | 第62-64页 |
| Bibliography | 第64-65页 |
