致谢 | 第1-6页 |
Index | 第6-9页 |
Content of Tables | 第9-13页 |
Dedieation | 第13-14页 |
中文摘要 | 第14-22页 |
Abstract | 第22-26页 |
-Preface of the Study | 第26页 |
Stereotypes and Mutual Images of Cognition of Arabs and Chinese:A perspective on Cross-Culture and Intercultural Communication | 第26-37页 |
Chapter 1 Stereotype image. Influencing factors and channels of communication | 第37-53页 |
·CONCEPT OF STEREOTYPE IMAGE | 第37-38页 |
·FACTORS CREATING THE STEREOTYPE IMAGE | 第38-47页 |
·Religious Factor | 第39-41页 |
·Economic Factors | 第41-43页 |
·Wars and conflicts | 第43-44页 |
·Tourism | 第44-46页 |
·Social Factors | 第46-47页 |
·CHANNELS OF COMMUNICATION CREATION THE STEREOTYPE IMAGE | 第47-53页 |
·Press | 第47-48页 |
·Audiovisual Media | 第48-49页 |
·Cinema | 第49-50页 |
·Internet | 第50-51页 |
·Means of Personal Communication | 第51-53页 |
Chapter 2 Channels of Cultural Communication | 第53-66页 |
·CONCEPT OF CULTURAL COMMUNICATION AND ITS SPHERES | 第53-60页 |
·The Communication | 第54-57页 |
·The Culture | 第57-60页 |
·CULTURAL COMMUNICATION CHANNELS | 第60-66页 |
·Family | 第60-61页 |
·Places of Worship | 第61-62页 |
·Media | 第62页 |
·Educational Institutions | 第62-63页 |
·Official Institutions and Workplaces | 第63-64页 |
·Books Fair | 第64-66页 |
Chapter 3 Methodology & work stream | 第66-118页 |
·METHODOLOGY OF STUDY | 第66-68页 |
·Methodology | 第66页 |
·Study Population(study community) | 第66-67页 |
·Study Tool | 第67-68页 |
·PEARSON FACTOR OF THE STUDY | 第68-71页 |
·Study Tool For Arab People | 第68-69页 |
·Study tool of the Chinese people | 第69-70页 |
·Reliability of the study | 第70页 |
·Methods of statistical treatment | 第70-71页 |
·QUESTIONNAIRE OF THE ARAB PEOPLE | 第71-92页 |
·General Information for a sample study of the Arabs | 第71-75页 |
·Study questions | 第75-92页 |
·QUESTIONNAIRE OF THE CHINESE PEOPLE | 第92-118页 |
·General information for sample study of the Chinese people | 第92-95页 |
·Study questions | 第95-118页 |
Chapter 4:Today and Tomorrow's Cultural & media Cooperation Between China and Arab Countries | 第118-135页 |
·ARABIAN COUNTRIES OVERVIEW | 第119页 |
·REALITY OF COOPERATION IN THE FIELD OF MEDIA | 第119-124页 |
·FUTURE COOPERATION IN THE FIELD OF INFORMATION (MEDIA) | 第124-131页 |
·ANALYSIS OF INFORMATION ON ARAB STATES IN NOWADAYS CHINESE MEDIA | 第131-135页 |
Chapter 5 Results, Discussion, Suggestions | 第135-156页 |
·ARAB PEOPLE | 第136-139页 |
·QUESTIONNAIRE OF THE CHINESE PEOPLE | 第139-143页 |
·REASONS FOR THE EXISTENCE OF A MENTAL PICTURE OF THE CURRENT | 第143-144页 |
·ROLE PLAYED BY GOVERNMENTS OF ARAB COUNTRIES AND CHINA IN CREATING A POSITIVE IMAGE OF THEIR PEOPLE | 第144-152页 |
·The Actions Taken By China to Find a Positive Mental Image in the Arab States | 第145-148页 |
·Action Taken By Arab Countries to Find a Positive Mental Image of Her in China | 第148-152页 |
·SUGGESTIONS | 第152-156页 |
·Media Field | 第153页 |
·Cultural Fields | 第153-156页 |
Questionnaire of the Arab People | 第156-161页 |
Questionnaire of the Chinese People | 第161-162页 |
问卷调查 | 第162-167页 |
References | 第167-170页 |