| Acknowledgement | 第3-4页 |
| 摘要 | 第4-5页 |
| Abstract | 第5-6页 |
| 1. Introduction | 第9-14页 |
| 1.1 Background of the Study | 第9-12页 |
| 1.2 Aim of the Study | 第12页 |
| 1.3 Significance of the Study | 第12-13页 |
| 1.4 Structure of the study | 第13-14页 |
| 2. Literature Review | 第14-24页 |
| 2.1 Uses and Gratifications Theory | 第14-17页 |
| 2.2 Uses and Gratifications of Social Network Sites | 第17-20页 |
| 2.3 Gratifications and Political Attitudes | 第20-21页 |
| 2.4 Political Effects of Social Media Use | 第21-24页 |
| 3. Research Design | 第24-31页 |
| 3.1 Data Collection | 第24-26页 |
| 3.2 Survey Design | 第26页 |
| 3.3 Variables and Measurements | 第26-29页 |
| 3.4 Data Analysis | 第29-31页 |
| 4. Results | 第31-52页 |
| 4.1 A General Picture of Respondents | 第31-32页 |
| 4.2 Motivations and Gratifications of Befriending Candidates | 第32-39页 |
| 4.3 Political Attitudes | 第39-41页 |
| 4.4 The Relationship Between Motivations and Political Attitudes | 第41-45页 |
| 4.5 The Correlation Between Motivations and Campaign Participation | 第45-52页 |
| 5. Discussion | 第52-66页 |
| 5.1 Needs and Motivations | 第52-58页 |
| 5.2 Relationship between Motivations and Political Attitudes | 第58-62页 |
| 5.3 The Predictors of Campaign Participation | 第62-66页 |
| 6. Conclusion | 第66-72页 |
| 6.1 Findings and Implication | 第66-69页 |
| 6.2 Limitations and Suggestions for Future Research | 第69-72页 |
| References | 第72-82页 |
| Appendix A: Survey Script | 第82-99页 |
