| 内容摘要 | 第1-4页 |
| Abstract | 第4-10页 |
| Part Ⅰ Introduction | 第10-22页 |
| ·Background | 第10-13页 |
| ·Research Significance and Practical Value | 第13-16页 |
| ·Literature Review of Relevant Theories | 第16-22页 |
| ·Literature Review of Foreign Theories | 第16-19页 |
| ·Literature Review of Domestic Theories | 第19-22页 |
| Part Ⅱ Concepts of Brand and Brand Internationalization | 第22-30页 |
| ·Concept and Origin of brand | 第24-27页 |
| ·Concept and Origin of brand internationalization | 第27-30页 |
| Part Ⅲ Development and SWOT Analysis of Samsung | 第30-43页 |
| ·Brief Introduction and Current Global Status of Samsung | 第30-31页 |
| ·Development of Samsung | 第31-39页 |
| ·SWOT Analysis of Samsung | 第39-43页 |
| Part Ⅳ Brand Internationalization Strategies of Samsung | 第43-75页 |
| ·Accurate Brand Positioning and Core Value Forming Strategy | 第43-51页 |
| ·Establishing a Single Brand | 第44-45页 |
| ·Locking Sony as the Target | 第45-49页 |
| ·Focusing on High-end Products | 第49-51页 |
| ·Digital Innovation Strategy | 第51-61页 |
| ·Diversification Strategy | 第52-56页 |
| ·Product Differentiation and Innovation Strategy | 第56-61页 |
| ·Brand Internationalization Promotion Strategy | 第61-75页 |
| ·TOP Promotion Strategy | 第62-64页 |
| ·Entertainment Media Promotion Strategy | 第64-69页 |
| ·Public Welfare Promotion Strategy | 第69-75页 |
| Part Ⅴ Analysis of Brand Internationalization of China's Home Appliance Industry | 第75-86页 |
| ·Development of China's Home Appliance Industry | 第75-77页 |
| ·Issues Existing in Chinese Home Appliance Industry | 第77-79页 |
| ·Current Status of Brand Internationalization of China's Home Appliance Industry | 第79-80页 |
| ·Necessities and Benefits of Brand Internationalization of China's Home Appliance Industry | 第80-86页 |
| Part Ⅵ Enlightenment of Samsung Brand Internationalization to China's Home Appliance Industry | 第86-90页 |
| Reference | 第90-93页 |
| 后记 | 第93-94页 |
| Acknowledge | 第94-96页 |
