ACKNOWLEDGEMENT | 第1-6页 |
内容摘要 | 第6-8页 |
ABSTRACT | 第8-13页 |
Introduction | 第13-15页 |
Chapter I The Significance of the Study and Literature Review | 第15-22页 |
·The Significance of the Study | 第15-16页 |
·The Research Methods and Innovation of the Study | 第16-17页 |
·The Related Research Overview | 第17页 |
·The Definition of Related Concepts | 第17-22页 |
Chapter II A Broad Overview of South America and its Main Countries | 第22-31页 |
·Historical, Geographical, Social and Cultural Environment of South America | 第22-25页 |
·Brazil | 第25-27页 |
·Argentina | 第27-28页 |
·Chile | 第28-31页 |
Chapter III Cultural Characteristics of South American Countries | 第31-40页 |
·Religions | 第32-33页 |
·Customs | 第33-34页 |
·Language | 第34-35页 |
·Educational Level | 第35-36页 |
·Cultural Characteristics of Three Major Countries in South America | 第36-40页 |
Chapter IV Current Business Conditions in South America | 第40-49页 |
·A Brief Introduction to Current Bilateral Trade Status | 第40页 |
·Reasons for Immature Bilateral Trade | 第40-42页 |
·Advantages in Doing Business with South Americans | 第42-44页 |
·Problems Concerning Exploiting South American Markets | 第44-49页 |
Chapter V Cultural Influences on Chinese Export Businesses | 第49-55页 |
·Influences of Different Religions and Customs | 第49-50页 |
·Influences of Different Values | 第50-51页 |
·Influences on Retaining Customers | 第51页 |
·Different Attitudes towards Time | 第51-52页 |
·Influences on Establishing Cooperative Relationships | 第52-55页 |
Chapter VI Proposals and Suggestions for Chinese Enterprises to Do Business with South Americans | 第55-64页 |
·Having a Better Understanding of the Importance of South American Markets and Choosing Accurate Market Strategies | 第55-57页 |
·Choosing Appropriate Directions of Foreign Investment and Selecting Qualified Trade Representatives | 第57-58页 |
·Exerting Government’s Role of Guidance and Supporter | 第58-60页 |
·Improving the Management of Enterprises and Products’Quality in South American Markets | 第60-61页 |
·Best Target City of Expanding South American Markets | 第61-64页 |
Conclusion | 第64-66页 |
Bibliography | 第66-69页 |