| ACKNOWLEDGEMENT | 第1-6页 |
| 内容摘要 | 第6-8页 |
| ABSTRACT | 第8-13页 |
| Introduction | 第13-15页 |
| Chapter I The Significance of the Study and Literature Review | 第15-22页 |
| ·The Significance of the Study | 第15-16页 |
| ·The Research Methods and Innovation of the Study | 第16-17页 |
| ·The Related Research Overview | 第17页 |
| ·The Definition of Related Concepts | 第17-22页 |
| Chapter II A Broad Overview of South America and its Main Countries | 第22-31页 |
| ·Historical, Geographical, Social and Cultural Environment of South America | 第22-25页 |
| ·Brazil | 第25-27页 |
| ·Argentina | 第27-28页 |
| ·Chile | 第28-31页 |
| Chapter III Cultural Characteristics of South American Countries | 第31-40页 |
| ·Religions | 第32-33页 |
| ·Customs | 第33-34页 |
| ·Language | 第34-35页 |
| ·Educational Level | 第35-36页 |
| ·Cultural Characteristics of Three Major Countries in South America | 第36-40页 |
| Chapter IV Current Business Conditions in South America | 第40-49页 |
| ·A Brief Introduction to Current Bilateral Trade Status | 第40页 |
| ·Reasons for Immature Bilateral Trade | 第40-42页 |
| ·Advantages in Doing Business with South Americans | 第42-44页 |
| ·Problems Concerning Exploiting South American Markets | 第44-49页 |
| Chapter V Cultural Influences on Chinese Export Businesses | 第49-55页 |
| ·Influences of Different Religions and Customs | 第49-50页 |
| ·Influences of Different Values | 第50-51页 |
| ·Influences on Retaining Customers | 第51页 |
| ·Different Attitudes towards Time | 第51-52页 |
| ·Influences on Establishing Cooperative Relationships | 第52-55页 |
| Chapter VI Proposals and Suggestions for Chinese Enterprises to Do Business with South Americans | 第55-64页 |
| ·Having a Better Understanding of the Importance of South American Markets and Choosing Accurate Market Strategies | 第55-57页 |
| ·Choosing Appropriate Directions of Foreign Investment and Selecting Qualified Trade Representatives | 第57-58页 |
| ·Exerting Government’s Role of Guidance and Supporter | 第58-60页 |
| ·Improving the Management of Enterprises and Products’Quality in South American Markets | 第60-61页 |
| ·Best Target City of Expanding South American Markets | 第61-64页 |
| Conclusion | 第64-66页 |
| Bibliography | 第66-69页 |
