| Abstract | 第5页 |
| 摘要 | 第6-9页 |
| 1. Introduction | 第9-16页 |
| 1.1 Fast development without concern for the environment | 第9-13页 |
| 1.2 Problem definition | 第13-15页 |
| 1.3 Research objectives and Methodology | 第15-16页 |
| 2. The target consumer for Air purifiers | 第16-33页 |
| 2.1 Level of income and concern for air quality | 第16-24页 |
| 2.2 Location and concern for air quality | 第24-30页 |
| 2.3 The influence of Media coverage | 第30-33页 |
| 3. The different positioning of foreign and local brands | 第33-41页 |
| 3.1 Foreigners and locals react differently | 第33-34页 |
| 3.2 The situation of the market leads prospects to look for trustworthy brands | 第34-37页 |
| 3.3 MNCs appear to enjoy a higher level of immediate trust | 第37-40页 |
| 3.4 It constitutes their greatest advantage | 第40-41页 |
| 4. How does more clarity affect consumer choices? | 第41-48页 |
| 4.1 An evolution of purchasing mediums | 第41-45页 |
| 4.2 The market evolves toward fact based decision | 第45-46页 |
| 4.3 it still holds much potential for innovation | 第46-48页 |
| 5. Conclusion | 第48-50页 |
| Appendix | 第50-60页 |
| Appendix 1:A comparison of purification technologies(PIM Research 2014) | 第50-52页 |
| Appendix 2:National Standards for Ambient air quality: | 第52-54页 |
| Appendix 3:Standards-GB/T 18883-2002 | 第54-56页 |
| Appendix 4:A comparison of two existing standards for air purifiers purifying performance | 第56-58页 |
| Appendix 5:Shanghai Consumer Rights Protection Commission's air purifiers 2013 Testresults | 第58-60页 |
| Sources | 第60-64页 |
| Limitations | 第64-65页 |
| Acknowledgements | 第65-66页 |
| 附件 | 第66页 |
