| ACKNOWLEDGEMENTS | 第7-9页 |
| 摘要 | 第9-10页 |
| ABSTRACT | 第10-11页 |
| CHAPTER ONE INTRODUCTION | 第18-30页 |
| 1.1 BACKGROUND | 第20-21页 |
| 1.2 Current status | 第21-23页 |
| 1.3 Research implications | 第23-24页 |
| 1.3.1 Theoretical implications | 第23页 |
| 1.3.2 Practical implications | 第23-24页 |
| 1.4 Research contents and methods | 第24-30页 |
| 1.4.1 Research contents | 第24-26页 |
| 1.4.2 Research methods | 第26-30页 |
| CHAPTER 2 THEORIES AND LITERATURE REVIEW | 第30-59页 |
| 2.1 Related basic theories to the management of the new venture | 第30-39页 |
| 2.1.1 Strategic Planning | 第30-31页 |
| 2.1.2 Project Financing | 第31-33页 |
| 2.1.3 Supply Chain | 第33-39页 |
| 2.2 Models/concepts/frameworks | 第39-54页 |
| 2.2.1 Competitive Strategy | 第39-40页 |
| 2.2.2 Business Strategy | 第40-47页 |
| 2.2.3 Marketing Strategy | 第47-52页 |
| 2.2.4 Just-in-Time | 第52页 |
| 2.2.5 Management Information Systems | 第52-54页 |
| 2.3 Application of the relevant models / concepts / frameworks | 第54-59页 |
| 2.3.1 Organizational culture and how will affect the strategy | 第54-56页 |
| 2.3.2 Supply Chain Management | 第56-58页 |
| 2.3.3 Management Information System | 第58-59页 |
| CHAPTER THREE THE OPPORTUNITY | 第59-85页 |
| 3.1 justification | 第59-68页 |
| 3.1.1 Market research | 第60-67页 |
| 3.1.2 The gap | 第67-68页 |
| 3.2 Industry analysis | 第68-77页 |
| 3.2.1 Current competitive situation + PEST | 第68-76页 |
| 3.2.2 Projected strategic moves by current players | 第76-77页 |
| 3.3 Innovations brought to the industry by the new venture | 第77页 |
| 3.4 Strategy | 第77-79页 |
| 3.4.1 Sources of differentiation and competitive advantage | 第77-79页 |
| 3.5 Ethics and sustainability | 第79-83页 |
| 3.5.1 Enterprise Social Responsibility | 第80-81页 |
| 3.5.2 Environmental impact of the estimated activity | 第81-83页 |
| 3.6 TECHNICAL MEASURES OF PREVENTION AND MITIGATION | 第83-85页 |
| CHAPTER FOUR THE COMPANY AND TEAM | 第85-105页 |
| 4.1 Legal structure | 第85-89页 |
| 4.1.1 Profits and benefits of SAS | 第86-88页 |
| 4.1.2 Incentives to business creation – SMEs (Small and Medium Enterprises) | 第88页 |
| 4.1.3 Dissolution of the Company | 第88-89页 |
| 4.2 Tax, commercial and Labor Implications | 第89-92页 |
| 4.2.1 Tax Implications | 第89-90页 |
| 4.2.2 Commercial Implications | 第90-91页 |
| 4.2.3 Labor Implications | 第91-92页 |
| 4.3 ownership | 第92页 |
| 4.4 the advisory board | 第92-94页 |
| 4.4.1 Share Sale | 第93-94页 |
| 4.5 Mission, vision and values | 第94-95页 |
| 4.6 the management team | 第95-105页 |
| 4.6.1 Expected contribution by each team | 第96-102页 |
| 4.6.2 Expected salary | 第102-103页 |
| 4.6.3 Occupational Health Policy | 第103-105页 |
| CHAPTER FIVE MARKETING PLAN | 第105-114页 |
| 5.1 Identification of customers | 第105-107页 |
| 5.2 Number of potential customers and potential sales revenues | 第107-109页 |
| 5.3 Requirements of various customer segments | 第109-110页 |
| 5.3.1 Ways to effectively access each segment, distributors, a captive sales force, e-commerce, etc | 第109-110页 |
| 5.4 Appropriate sales and promotion approaches | 第110-111页 |
| 5.5 COMPETITOR REACTION: STRENGTHs AND WEAKNESS | 第111-114页 |
| CHAPTER SIX OPERATING AND FINANCIAL PLANS | 第114-131页 |
| 6.1 Conversion of inputs into outputs that customer value | 第114-124页 |
| 6.1.1 Facilities and Plant layout | 第116-118页 |
| 6.1.2 Flowchart | 第118页 |
| 6.1.3 Supplier relationships | 第118-119页 |
| 6.1.4 Inventory required | 第119-120页 |
| 6.1.5 In-house/outsourced operations | 第120-123页 |
| 6.1.6 Industrial safety and security | 第123-124页 |
| 6.2 Financial Plan | 第124-129页 |
| 6.2.1 Cost Calculations | 第124-125页 |
| 6.2.2 Projected Break Even Point | 第125-126页 |
| 6.2.3 Projected Cash Flows | 第126-127页 |
| 6.2.4 Analysis of Risk | 第127-128页 |
| 6.2.5 Analysis of possible scenarios and probability of occurrence | 第128-129页 |
| 6.3 Contingency Plan | 第129-131页 |
| 6.3.1 Triggers to change courses | 第130-131页 |
| CHAPTER SEVEN RECOMMENDATIONS AND FUTURE LIMITATION | 第131-133页 |
| 7.1 RECOMMENDATIONS | 第131-132页 |
| 7.2 LIMITATIONS AND FUTURE RESEARCH DIRECTIONS | 第132-133页 |
| REFERENCES | 第133-138页 |
