| ABSTRACT | 第1-4页 |
| 摘要 | 第4-5页 |
| CONTENT | 第5-8页 |
| Chapter One Introduction | 第8-18页 |
| ·Foundations of Pharmaceutical Industry | 第8-12页 |
| ·Definition | 第8页 |
| ·Origin of Pharmaceutical Industry | 第8-9页 |
| ·Characteristic Features of Pharmaceutical Industry | 第9-12页 |
| ·The Current Situations of Pharmaceutical Industry | 第12-18页 |
| ·The Development of Pharmaceutical Market | 第12-14页 |
| ·The Development of Pharmaceutical Industry | 第14-18页 |
| Chapter Two An Overview of Chinese Pharmaceutical Industry | 第18-32页 |
| ·Internal Environment of Chinese Pharmaceutical Industry | 第19-25页 |
| ·External Environment of Chinese Pharmaceutical Industry | 第25-32页 |
| Chapter Three Theories of Developing the Chinese Pharmaceutical Industry | 第32-42页 |
| ·Porterian Diamond Concept in a Pharmaceutical Setting | 第32-35页 |
| ·Theories of Constructing Pharmaceutical Industry | 第35-42页 |
| ·Innovation and the Development of the Vertically Integrated Firm | 第36-38页 |
| ·The Pharmaceutical Industry Value Chain | 第38-42页 |
| Chapter Four the Strategies in Chinese Pharmaceutical Industry | 第42-50页 |
| ·Guidelines | 第42页 |
| ·Major Targets for Pharmaceutical Sector as Stipulated in the Tenth Five-Year Program | 第42-45页 |
| ·Medicine | 第43页 |
| ·R&D | 第43-44页 |
| ·Enterprises | 第44-45页 |
| ·Restructuring Chinese Pharmaceutical Industry | 第45-50页 |
| ·Promoting Technological Advancements and Upgrading the Industrial Structure | 第45-46页 |
| ·Deeping Enterprise Reforms and Adjusting and Improving the Structure of Ownership in the Pharmaceutical Industry | 第46-48页 |
| ·Doing a Better Job in Opening to the Outside World in the Process of Economic Globalization | 第48-49页 |
| ·To Enthusiastically Promote the Industry's Information System | 第49-50页 |
| Chapter Five Reforms of the Chinese Pharmaceutical Industry | 第50-74页 |
| ·Strategy of Reconstructing Chinese Pharmaceutical Industry | 第50-51页 |
| ·Strategy of Innovation | 第51-57页 |
| ·Concept | 第51-52页 |
| ·R&D | 第52-53页 |
| ·Product | 第53-55页 |
| ·The Internet's Role in Pharmaceutical Marketing | 第55-57页 |
| ·Reorganizing Modern Traditional Chinese Medicine | 第57-64页 |
| ·The Developing History and Present Situation of Traditional Chinese Medicine | 第57-61页 |
| ·Modernization of TCM | 第61-64页 |
| ·Reforming Pharmaceutical Distribution Channel in China | 第64-74页 |
| ·Way of Distribution | 第64-66页 |
| ·History and Method to Solving the Problem | 第66-74页 |
| Chapter Six Suggestions on Chinese pharmaceutical Industry | 第74-88页 |
| ·Governmental Support | 第74-75页 |
| ·Energetically Optimizing and Improving Industrial Structure | 第75-78页 |
| ·Promoting China's New and High-Tech Pharmaceutical Industry | 第78-82页 |
| ·Policy of Modernizing TCM | 第82-85页 |
| ·Prospect of Drug Wholesales and Retails in China | 第85-88页 |
| Conclusion | 第88-89页 |
| REFERENCES | 第89-90页 |
| Acknowledgement | 第90-91页 |
| 东北财经大学研究生学位论文原创性声明 | 第91页 |
| 东北财经大学研究生学位论文使用授权书 | 第91页 |
