| Acknowledgements | 第1-7页 |
| List of Plates | 第7-8页 |
| Introduction | 第8-11页 |
| Part One Foreign Advertising in China and The Theoretical Overview | 第11-27页 |
| ·Advertising and Culture | 第11-15页 |
| ·Foreign Advertising in China: A Brief History | 第15-21页 |
| ·The Theoretical Overview | 第21-27页 |
| Part Two Western Female Codes in Chinese Ads and Imagination of the West | 第27-37页 |
| ·Western Beauties: Symbol of Beauty, Luxury and Wealth | 第27-32页 |
| ·Foreign Ads in the Eyes of Chinese Consumers | 第32-35页 |
| ·Tendency of Westernization of the Domestic Ads | 第35-37页 |
| Part Three Chinese Female in Foreign Ads on TV and Its Cultural Implications | 第37-52页 |
| ·From Western Beauties to Chinese Female Stars | 第37-41页 |
| ·The Ordinary Chinese Woman Characters in the Foreign Ads | 第41-45页 |
| ·The National Sensitivity in The Foreign Ads | 第45-47页 |
| ·Cultural Invasion or Cultural Hybridities | 第47-52页 |
| Conclusion | 第52-55页 |
| Notes | 第55-57页 |
| Works Cited | 第57-61页 |
