| Acknowledgements | 第7-8页 |
| 摘要 | 第8-9页 |
| Abstract | 第9页 |
| Chapter 1 Introduction | 第13-33页 |
| 1.1 Background | 第13-14页 |
| 1.2 Current status | 第14-27页 |
| 1.2.1 Worldwide Tourism | 第14-17页 |
| 1.2.2 Chile Overview | 第17-21页 |
| 1.2.3 The Region of Magallanes-Chile | 第21-23页 |
| 1.2.4 The Project & Company Description | 第23-27页 |
| 1.3 Research implications | 第27-30页 |
| 1.3.1 Theoretical implications | 第28-29页 |
| 1.3.2 Practical implications | 第29-30页 |
| 1.4 Research contents and methods | 第30-33页 |
| 1.4.1 Research contents | 第30-32页 |
| 1.4.2 Research methods | 第32-33页 |
| Chapter 2 Literature Review | 第33-45页 |
| 2.1 Literature review | 第33-39页 |
| 2.1.1 Tourism Definitions | 第33-34页 |
| 2.1.2 Industry Analysis | 第34-37页 |
| 2.1.3 Technology | 第37-39页 |
| 2.2 Models/concepts/frameworks and their Applications | 第39-45页 |
| 2.2.1 PESTEL Analysis | 第39页 |
| 2.2.2 SWOT Analysis | 第39-40页 |
| 2.2.3 Marketing Mix (4P-7P) | 第40-41页 |
| 2.2.4 Porter's five forces analysis | 第41-42页 |
| 2.2.5 Business Model Canvas | 第42-43页 |
| 2.2.6 REVPAR (Revenue per Available Room) | 第43-45页 |
| Chapter 3 The Opportunity | 第45-61页 |
| 3.1 The opportunity | 第45-53页 |
| 3.1.1 Market research | 第45-48页 |
| 3.1.2 The gap | 第48-53页 |
| 3.1.2.1 Significance of the Project | 第48-49页 |
| 3.1.2.2 The Market Gap | 第49-51页 |
| 3.1.2.3 Tackling the Gaps | 第51-52页 |
| 3.1.2.4 Expected Challenges | 第52-53页 |
| 3.2 Industry analysis | 第53-58页 |
| 3.2.1 SWOT + Current competitive situation + PESTEL+ Model Canvas | 第53-58页 |
| 3.2.2 Projected strategic moves by current players | 第58页 |
| 3.3 Contributions to the industry by the new venture | 第58页 |
| 3.4 Sources of differentiation and competitive advantage | 第58-59页 |
| 3.5 Ethics and sustainability | 第59-61页 |
| Chapter 4 The company and team | 第61-70页 |
| 4.1 Legal structure and Ownership | 第61-64页 |
| 4.2 The management team | 第64-70页 |
| 4.2.1 Expected contributions by each team | 第65-68页 |
| 4.2.2 Expected salary | 第68-70页 |
| Chapter 5 Marketing plan | 第70-86页 |
| 5.1 Identification of customers | 第70-74页 |
| 5.2 Number of potential customers and potential sales revenues | 第74-77页 |
| 5.3 Requirements of various customer segments | 第77-78页 |
| 5.4 7P Analysis | 第78-86页 |
| Chapter 6 Operating and Financial plans | 第86-98页 |
| 6.1 Conversion of inputs into outputs | 第86-88页 |
| 6.1.1 Supplier relationships | 第87-88页 |
| 6.1.2 Inventory required | 第88页 |
| 6.1.3 In-house/outsourced operations | 第88页 |
| 6.2 Financial plan | 第88-98页 |
| 6.2.1 Investment Required | 第88-92页 |
| 6.2.2 Cost calculations | 第92-94页 |
| 6.2.3 Projected Break Even Point | 第94-95页 |
| 6.2.4 Projected Cash flows,Net Present Value and IRR | 第95-96页 |
| 6.2.5 Analysis of possible scenarios and Contingency plans | 第96-98页 |
| Chapter 7 Conclusions | 第98-100页 |
| 7.1 Main research conclusions | 第98-100页 |
| References | 第100-106页 |
