| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第7-19页 |
| Chapter Ⅰ Introduction | 第19-22页 |
| 1 Research Background | 第19-20页 |
| 2 Research Questions and Significance | 第20页 |
| 3 Thesis Structure | 第20-22页 |
| Chapter Ⅱ Literature Review | 第22-37页 |
| 1 Basic Concepts | 第22-24页 |
| 1.1 Internationalization Strategy | 第22页 |
| 1.2 Localization Strategy | 第22页 |
| 1.3 Scale Effect | 第22-23页 |
| 1.4 Upstream and Downstream Value Chain | 第23页 |
| 1.5 Differentiation Strategy | 第23-24页 |
| 2 Theoretical Foundation | 第24-30页 |
| 2.1 Relevant Research on Internationalization Strategy | 第24-26页 |
| 2.2 Relevant Researches on Localization Strategy | 第26-29页 |
| 2.3 Regional Advantage | 第29-30页 |
| 3. Analytical Tools | 第30-37页 |
| 3.1 PEST Matrix Analysis | 第30-34页 |
| 3.2 SWOT Analysis | 第34-37页 |
| Chapter Ⅲ Case Description | 第37-42页 |
| 1 Internationalization Process of HSBC | 第37-38页 |
| 2 HSBC In China | 第38-40页 |
| 3 Challenges Confronting With HSBC | 第40-41页 |
| 4 Chapter Summary | 第41-42页 |
| Chapter Ⅳ Case Analysis | 第42-73页 |
| 1. Practice of Internationalization Strategy Practice | 第42-46页 |
| 2 Internationalization Strategy In the New Age | 第46-49页 |
| 3. Motives for multi-national company's localization | 第49-52页 |
| 3.1 Multi-national company's localization promotes its development | 第49-50页 |
| 3.2 Multi-national company's localization promotes the improvement of its technical level | 第50页 |
| 3.3 Multi-national company's localization is able to encourage its continued innovation | 第50页 |
| 3.4 Multi-national company's localization makes it easier to attract talents | 第50-51页 |
| 3.5 Multi-national company's localization forms its industrial monopolist | 第51-52页 |
| 4. Motives For HSBC to Enter the Market of China | 第52-53页 |
| 5. Common Characteristics of Banking Industry's Development | 第53页 |
| 6. Influence of Internal and External Environment on the Strategic Selection of HSBC | 第53-58页 |
| 6.1 Influence of Internal Environment on HSBC | 第53-54页 |
| 6.2 Influence of External Environment on HSBC | 第54-58页 |
| 6.2.1 Political Influence | 第54-55页 |
| 6.2.2 Economic Influence | 第55-57页 |
| 6.2.3 Social and Cultural Influence | 第57-58页 |
| 6.2.4 Technological Influence | 第58页 |
| 7. SWOT Analysis | 第58-62页 |
| 8. The differentiation strategy of HSBC in China | 第62-63页 |
| 9. Strategic Choice and Adjustment of HSBC | 第63-72页 |
| 9.1 Strategic Choice and Adjustment | 第63-66页 |
| 9.2 Corporate Strategy of HSBC in Gunagdong Province | 第66-72页 |
| 9.2.1 Talent Localization | 第67-68页 |
| 9.2.2 The Localization of Management | 第68页 |
| 9.2.3 The Product Localization | 第68-69页 |
| 9.2.4 Marketing Localization | 第69-70页 |
| 9.2.5 Brand Localization | 第70-72页 |
| 10. Chapter Summary | 第72-73页 |
| Chapter Ⅴ Cases suggestions | 第73-76页 |
| 1. Suggestions | 第73-75页 |
| 1.1. Suggestions on the development of foreign banks in China | 第73-74页 |
| 1.2. Proposals on the internationalization of nationalized bank | 第74-75页 |
| 2. Chapter Summary | 第75-76页 |
| Chapter Ⅵ Conclusions and prospects | 第76-78页 |
| 1. Conclusions | 第76-77页 |
| 2. Prospects | 第77-78页 |
| REFERENCE | 第78-79页 |
