ACKNOWLEDGEMENTS | 第1-5页 |
摘要 | 第5-7页 |
ABSTRACT | 第7-9页 |
TABLE OF CONTENTS | 第9-11页 |
Chapter One INTRODUCTION | 第11-27页 |
·Sinclair Lewis and His Novel Babbitt | 第11-15页 |
·Literature Review | 第15-21页 |
·Studies at Home | 第16-19页 |
·Studies Abroad | 第19-21页 |
·Theoretical Background | 第21-24页 |
·The Significance and the Layout of the Thesis | 第24-27页 |
Chapter Two COMMODITY CONSUMPTION IN BABBITT | 第27-39页 |
·House Decorating Consumption | 第28-31页 |
·Clothes and Food Consumption | 第31-35页 |
·Car Consumption | 第35-39页 |
Chapter Three ADVERTISEMENTS IN BABBITT | 第39-51页 |
·The Emotional Communication Mode of Advertising Industry | 第40-42页 |
·Residence and Car Advertising | 第42-44页 |
·Educational Courses Advertising | 第44-46页 |
·Religious Activities Advertising | 第46-51页 |
Chapter Four EFFECTS OF ADVERTISEMENTS AND CONSUMPTION IN HUMAN LIFE IN BABBITT | 第51-65页 |
·Eroding Traditional American Value System | 第52-55页 |
·Establishing the Lifestyle of Hedonism | 第55-57页 |
·Moving Towards Extremes of Symbol Consumption | 第57-60页 |
·Producing Emptiness and Perplexity in Life | 第60-65页 |
Chapter Five CONCLUSION | 第65-67页 |
Works Cited | 第67-73页 |
附录 | 第73页 |