| 摘要 | 第1-5页 |
| ABSTRACT | 第5-10页 |
| Introduction | 第10-13页 |
| Chapter One Development of American Advertising | 第13-19页 |
| ·The Phases Advertising Underwent | 第14-15页 |
| ·Advertising in Colonial America | 第15-16页 |
| ·Fast Development in the History of American Advertising | 第16-17页 |
| ·Alternation of Two Methods of Advertising | 第17-19页 |
| Chapter Two The Transition of Advertising from Printing Culture to Visual Culture | 第19-24页 |
| ·A Brief Introduction to Visual Culture | 第20-21页 |
| ·Visual Culture: The Upgraded Conformation of Language Culture | 第21-23页 |
| ·Photograph: The Prominent Carrier of Visual Culture | 第23-24页 |
| Chapter Three Advertising and Politics | 第24-34页 |
| ·Advertising in the Civil War | 第25-27页 |
| ·Advertising in the First World War | 第27-28页 |
| ·Advertising in the Westward Movement | 第28-30页 |
| ·Advertisements Serving American's Democratic Demands | 第30-34页 |
| Chapter Four Advertising and American Economy | 第34-45页 |
| ·The Difference between Political and Commercial Advertisements | 第35-37页 |
| ·Advertisements to Arouse Curiosity | 第37-39页 |
| ·Advertisements to Set up Brand | 第39-40页 |
| ·The Combination of Appropriate Image and Product | 第40-42页 |
| ·The Function of Subliminal Advertising | 第42-45页 |
| Chapter Five Advertising and Living Habits | 第45-51页 |
| ·Advertisements and Americans' Eating Habits | 第45-46页 |
| ·Advertisements and Women's Smoking Habits | 第46-48页 |
| ·Advertisements to Lead the Fashion | 第48-49页 |
| ·Advertisements and the Anxiety of Customer | 第49-51页 |
| Conclusion | 第51-53页 |
| Bibliography | 第53-56页 |
| 作者在读期间科研成果简介 | 第56-58页 |
| Acknowledgement | 第58页 |
