| 摘要 | 第5-6页 |
| ABSTRACT | 第6页 |
| 1. | 第7-10页 |
| 1.1. Purpose of thesis | 第7-8页 |
| 1.2. Problem statement | 第8页 |
| 1.3. Limitations to this thesis | 第8-9页 |
| 1.4. Research Methodology | 第9-10页 |
| 2. Introduction | 第10-12页 |
| 3. Structure of the dissertation | 第12页 |
| 4. Concept of Luxury | 第12-14页 |
| 5. Previous Findings about luxury buying stimulations that are relevant todissertation | 第14-22页 |
| 5.1. Concept of Culture | 第14-15页 |
| 5.2. What is Chinese Culture? | 第15-16页 |
| 5.3. Confucianism | 第16-18页 |
| 5.4. Mianzi-Face Value of Luxury Items | 第18-20页 |
| 5.5. Guanxi-Gift Giving Culture | 第20-22页 |
| 6. Political elements and experiences that shaped contemporary culture and society | 第22-30页 |
| 6.1. Mao Era-Socialist Economy | 第22-26页 |
| 6.2. Transformation:Opening Up Period/Deng Xiaoping Period and Policies (Post-1978) | 第26-30页 |
| 7. New Findings about drivers of luxury consumption | 第30-56页 |
| 7.1. Government Encouragement on domestic spending:-Sinan Mansions case study | 第30-35页 |
| 7.2. Urbanization of inner China and aspiring middle class | 第35-38页 |
| 7.3. Materialism, Money Worship & Luxury | 第38-42页 |
| 7.4. Optimism of Chinese Youth | 第42-45页 |
| 7.5. Emerging Hedonistic Culture and Values of contemporary Chinese youth-ENJOY LIFE | 第45-48页 |
| 7.6. Luxury as a lifestyle not just at consumption level-A case of Xiao Z1-A case of Yue Guan Zu | 第48-56页 |
| 8 effects of Luxury consumption on Chinese society | 第56-57页 |
| 9. | 第57-66页 |
| 9.1. Negative effeets of luxury on society | 第57-66页 |
| 10. WhatwouldConufciusthinkoftheContemPoraryChinese Society? | 第66-74页 |
| Conclusions | 第74-76页 |
| REFERENCES | 第76-89页 |
