| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-11页 |
| Chapter One Introduction | 第11-14页 |
| ·Origin of the Study | 第11-12页 |
| ·Necessity of the Study | 第12-13页 |
| ·Research Methodology | 第13页 |
| ·Organization of Thesis | 第13-14页 |
| Chapter Two Literature Review | 第14-23页 |
| ·Studies of Memetics at Home and Abroad | 第14-16页 |
| ·Studies of Memetics Abroad | 第14-16页 |
| ·Studies of Memetics at Home | 第16页 |
| ·Review of Chinese New Year Movies | 第16-18页 |
| ·Definition of CNYM | 第17-18页 |
| ·Contributions of CNYM to Different Fields | 第18页 |
| ·Studies of Movie Lines at Home | 第18-23页 |
| ·Studies of Movie Lines from Perspective of Linguistics | 第19-20页 |
| ·Studies of Movie Lines from Perspective of Rhetoric | 第20-23页 |
| Chapter Three Theoretical Framework | 第23-40页 |
| ·Introduction | 第23-24页 |
| ·Key Notions of Memetics | 第24-29页 |
| ·Meme | 第24-25页 |
| ·Memetics | 第25-28页 |
| ·Types of Memes | 第28页 |
| ·The Features of Successful Memes | 第28-29页 |
| ·Replication and Transmission of Memes | 第29-34页 |
| ·Four Stages of Meme Replication | 第29-30页 |
| ·Conditions of Natural Selection of Memes | 第30-31页 |
| ·Selection Criteria of Meme | 第31-34页 |
| ·Objective Criteria | 第31-32页 |
| ·Subjective Criteria | 第32页 |
| ·Intersubjective Criteria | 第32-33页 |
| ·Meme-centered Criteria | 第33-34页 |
| ·Meme and Language | 第34-36页 |
| ·Relationship between Meme and Language | 第34-36页 |
| ·Language as an Effective Way to Spread Memes | 第35-36页 |
| ·Meme as a Facilitator of Language Evolution | 第36页 |
| ·Formation of Language Memes | 第36-40页 |
| ·By way of Educating and Passing on Knowledge | 第37-38页 |
| ·By Way of Language Application | 第38-39页 |
| ·By Way of Information Communicating and Information Exchanging | 第39-40页 |
| Chapter Four Analysis of Language Memes in CNYM Lines | 第40-68页 |
| ·Working Mechanism of Language Memes in CNYM Lines | 第40-46页 |
| ·Working in a Way of Genotype Language Memes | 第41-43页 |
| ·Direct Transmission of the Same Information | 第41-43页 |
| ·Varied Transmission of the Same Information | 第43页 |
| ·Working in a Way of Phenotype Language Memes | 第43-46页 |
| ·Transplanting by Homophones | 第44-45页 |
| ·Creating by Associating the Same Forms | 第45页 |
| ·Creating by Homogenous Transplantation | 第45-46页 |
| ·Features of Language Memes in CNYM Lines | 第46-54页 |
| ·Leaping Through Time and Space | 第47-48页 |
| ·Replication from Foreign Film Works | 第48-49页 |
| ·Influences of Catchwords on Language Memes in CNYM Lines | 第49-54页 |
| ·Replicating from the Catchwords from Famous Events,Works and People | 第50-51页 |
| ·Replicating from the Catchwords from Words Used in a New Way | 第51-52页 |
| ·Replicating from the Catchwords from Dialects | 第52页 |
| ·Replicating from the Catchwords from Foreign Language | 第52-54页 |
| ·Replicating from the Catchwords from the Internet | 第54页 |
| ·Transmission of Language Memes in CNYM Lines | 第54-61页 |
| ·Mass Media | 第55-60页 |
| ·Transmission in Newspapers | 第55-56页 |
| ·Academic Journals | 第56-57页 |
| ·Television Programs | 第57页 |
| ·Network Language | 第57-60页 |
| ·Daily Communication | 第60-61页 |
| ·Selection Criteria of Language Memes in CNYM Lines | 第61-68页 |
| ·Objective Memetic Criteria | 第62-64页 |
| ·Controllability | 第62-63页 |
| ·Distinctiveness | 第63-64页 |
| ·Subjective Memetic Criteria | 第64-66页 |
| ·Simplicity | 第64页 |
| ·Coherence | 第64-65页 |
| ·Novelty | 第65页 |
| ·Utility | 第65-66页 |
| ·Intersubjective Memetic Criteria | 第66-68页 |
| ·Authority | 第66页 |
| ·Expressivity | 第66-68页 |
| Chapter Five Conclusion | 第68-71页 |
| ·Major Findings | 第68-69页 |
| ·Significance of the Study | 第69页 |
| ·Limitations and Suggestions for Further Study | 第69-71页 |
| Works Cited | 第71-75页 |
| Publications | 第75页 |
