| Acknowledgements | 第3-4页 |
| 中文摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| CHAPTER 1 INTRODUCTION | 第11-27页 |
| 1.1 LITERATURE REVIEW | 第12-20页 |
| 1.1.1 Social Media and Obama | 第13-17页 |
| 1.1.2 Social Media and Trump | 第17-20页 |
| 1.2 RESEARCH SIGNIFICANCE | 第20-22页 |
| 1.3 THEORETICAL FOUNDATION AND RESEARCH METHODS | 第22-27页 |
| CHAPTER 2 SOCIAL MEDIA USE IN HISTORY:OBAMA'S USE OF SOCIALMEDIA | 第27-38页 |
| 2.1 THE USE OF SOCIAL MEDIA IN 2008 AND 2012 ELECTIONS | 第27-33页 |
| 2.1.1 Message | 第27-29页 |
| 2.1.2 Mobilization | 第29-31页 |
| 2.1.3 Fundraising | 第31-33页 |
| 2.2 THE USE OF SOCIAL MEDIA IN GOVERNANCE BY OBAMA | 第33-38页 |
| CHAPTER 3 TRUMP'S USE OF SOCIAL MEDIA IN ELECTION | 第38-54页 |
| 3.1 THE FIRST THEME:SPREADING HIS CAMPAIGN IDEAS | 第40-45页 |
| 3.1.1 Driving the News Coverage | 第40-44页 |
| 3.1.2 Catching the Attention from the Audience | 第44-45页 |
| 3.2 THE SECOND THEME:FIGHTING AGAINST HIS RIVALS | 第45-54页 |
| 3.2.1 Trump's Top Five Twitter Targets | 第46-50页 |
| 3.2.2 The Features of Trump's Attacking Tweets | 第50-54页 |
| CHAPTER 4 TRUMP'S USE OF SOCIAL MEDIA IN GOVERNANCE | 第54-68页 |
| 4.1 TRUMP'S ATTACK ON THE MAINSTREAM MEDIA ON TWITTER | 第54-59页 |
| 4.2 THE NEWS COVERAGE OF TRUMP | 第59-62页 |
| 4.3 Two VIVID EXAMPLES:TRUMP'S ASIA TOUR AND THE NEGOTIATION WITH NATO | 第62-68页 |
| 4.3.1 Trump's Asia Tour | 第63-65页 |
| 4.3.2 The Negotiation with NATO | 第65-68页 |
| CHAPTER 5 CONCLUSIONS | 第68-70页 |
| WORKS CITED | 第70-76页 |
| APPENDIX Ⅰ: OBAMA'S TWEETS ABOUT OBAMACARE | 第76-84页 |
| APPENDIX Ⅱ: TRUMP'S TWEETS ATTACKING HILLARY CLINTON IN THE2016 ELECTION | 第84-110页 |
| APPENDIX Ⅲ: TRUMP'S TWEETS ATTACKING BARACK OBAMA IN THE 2016ELECTION | 第110-120页 |
| APPENDIX Ⅳ: TRUMP'S TWEETS ATTACKING JEB BUSH IN THE 2016ELECTION | 第120-128页 |
| APPENDIX Ⅴ: TRUMP'S TWEETS ATTACKING MARCO RUBIO IN THE 2016ELECTION | 第128-133页 |
| APPENDIX Ⅵ: TRUMP'S TWEETS ATTACKING THE MAINSTREAM MEDIASINCE THE 2016 ELECTION | 第133-159页 |
